Senior SEO/SEM Specialist - Part-time - Canada

May 6

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Description

• Develop and implement comprehensive SEO strategies to increase organic traffic and improve search engine rankings. • Conduct keyword research, competitive analysis, and site audits to identify opportunities for optimization. • Optimize website content, including meta tags, headings, and on-page elements, to improve search visibility and user experience. • Manage paid search campaigns (PPC) on platforms such as Google Ads, Bing Ads, and social media channels to drive targeted traffic and conversions. • Monitor and analyze website performance using tools such as Google Analytics, Search Console, and SEMrush to track key metrics and identify areas for improvement. • Stay up-to-date with the latest trends and best practices in SEO, SEM, and digital marketing, and make recommendations for continuous improvement.

Requirements

• Proven track record of success in developing and executing SEO/SEM strategies that have resulted in increased organic traffic and improved search rankings. • Extensive experience with keyword research, on-page optimization, technical SEO, and link building techniques. • Proficiency in using SEO tools such as SEMrush, Ahrefs, Moz, and Screaming Frog. • Hands-on experience managing paid search campaigns on Google Ads and other platforms. • Strong analytical skills and the ability to interpret data and metrics to make informed decisions. • Self-motivated and able to work independently with minimal supervision.

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service