Director of Email Marketing
May 4
Description
• Own project planning, prioritization, and task assignment for several marketing brand teams • Lead our email marketing team to fulfill all email marketing campaigns executions and their respective KPI’s • Oversee the activation of new and existing audiences using a variety of both internal and open source platforms. • Utilize multiple pieces of infrastructure across different touch points to consistently activate new audiences and identify behavioral patterns within these audiences. • Encourage and facilitate collaboration. Set up projects to give full visibility but allow the team to collaborate independently • Manage and communicate shifting priorities to ensure projects reach completion by targeted due dates • Identify potential risks and remove any roadblocks • Track project dependencies, breakthroughs, performance metrics, and dashboards for regular status reports to team leadership • Drive email channel performance through effective strategy, content, segmentation, and personalization to achieve business objectives (sales, customer experience outcomes, etc.) • Own the email marketing process end to end – Work with the marketing and IT teams, including graphic designers, copywriters and IT administrators - this position manages the day-to-day activities in the department from the initiation of a project through to completion. • Manage and update the email marketing calendar to ensure that all plans are in conjunction with marketing efforts and deadlines. • Creative with discovering new engagement strategies on the email channel
Requirements
• A bachelor’s degree in marketing (or related field), or equivalent work experience • Experience with multiple ESP platforms and working within a deliverability first environment strongly preferred. • 5 + years experience as a project manager, preferably with a focus on email marketing. • Experience with testing and activating cold audiences and turning them into engaged users. • Experience with project management methodologies including agile, waterfall, and scrum • Proficient in marketing project management standard methodologies and systems, including software/tools • Familiarity with digital marketing production processes is preferred • Ability to collaborate with a team of people to learn and grow and own new responsibilities as priorities change • Highly detailed, organized, regimented and motivated to drive simultaneous projects and requests • Highly collaborative with sophisticated verbal and written communication, people, and leadership skills. • Advanced analytical and problem-solving skills with the ability to adapt to changing priorities. • Having worked at a startup or a small company with less than 50 people is strongly preferred.
Benefits
• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service
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