Product Marketing Manager, Channel Partnerships

May 6

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Discover the self-serve programmatic advertising platform used by digital marketers around the world.

Content amplification • Content Distribution • Advertising • Native Ads • Display Ads

501 - 1000

💰 Series A on 2016-01

Description

• Support the creation of compelling content tailored for our clients, partners, and their clients, including but not limited to one-pagers, decks, eBooks, and case studies. • Craft messaging that effectively communicates the technical capabilities of our solutions into tangible benefits for our target audience. • Collaborate closely with cross-functional teams internally to develop and execute a clear go-to-market (GTM) strategy for new product launches. • Assist in identifying market segments and customer buying criteria, integrating insights into product launch and demand generation activities. • Utilize market research and customer feedback to refine messaging and positioning strategies for maximum impact. • Keep up with industry developments, trends, and customer needs. Use this information to guide content strategy, enhance brand positioning, and lead thought initiatives. • Proactively contribute to demand generation plans and content marketing plans, ensuring alignment with defined value propositions. • Communicate with partners regularly to share product metrics and updates, validating the success of marketing strategies and fostering collaboration and alignment.

Requirements

• 5-7 years of proven experience in product marketing, channel partnerships, or strategic alliances. Prior experience in partner marketing within the AdTech, Retail Media Network or MarTech industry is highly desirable. • Demonstrated ability to craft compelling customer-facing content and sales collateral that effectively communicates value propositions and drives engagement. • Strong writing, editing, and communication skills are essential. • Experience creating and executing go-to-market plans for new product launches and strategic initiatives. • Experience building external sales or prospecting products at a SaaS company. • Proven ability to collaborate effectively with cross-functional teams, including Sales, Product, and Marketing, in a dynamic and fast-paced environment. • Strong interpersonal skills and the ability to communicate and present information to diverse audiences.

Benefits

• Competitive salary • RRSP matching • 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off • Access to a comprehensive mental health care platform • Full benefits from day one of employment • Work from home reimbursements • Optional global WeWork membership for those who want a change from their home office • Robust training and onboarding program • Coverage and support of personal development initiatives (conferences, courses, etc) • Access to StackAdapt programmatic courses and certifications to support continuous learning • An awesome parental leave policy • A friendly, welcoming, and supportive culture • Our social and team events!