Digital Marketing Copywriter and SEO Strategist

May 5

Apply Now

Get a free AI resume review

StraighterLine

WebsiteLinkedInAll Job Openings

StraighterLine is a student success and college readiness company. To work with us, visit: partners.straighterline.com

Online College Courses • College Credit • Higher Education • For-Profit Education • Paying for College

51 - 200

💰 Private Equity Round on 2020-05

Description

• Collaborate with our marketing team to develop compelling website copy, product positioning materials, and direct response campaigns. • Research industry trends, customer needs, and competitive landscapes to inform content strategies. • Write, edit, and proofread website copy, product descriptions, landing pages, and marketing materials (ie. email, paid search, paid social)  to ensure clarity, consistency, and alignment with brand voice and messaging. • Craft persuasive and high-converting copy for direct response campaigns, including emails, sales pages, and advertisements. • Optimize website content for UX and SEO to improve search engine visibility and drive organic traffic. • Conduct regular content audits to assess performance and identify opportunities for improvement. • Work closely with designers and other stakeholders to create engaging and visually appealing content. • Stay up-to-date with best practices in copywriting, content marketing, and direct response strategies.

Requirements

• Proven experience as a copywriter, content creator, or similar role, with a focus on website copywriting and direct response marketing. • Exceptional writing, editing, and proofreading skills with a keen eye for detail. • Strong understanding of UX and SEO principles and best practices. • Creative thinker with the ability to generate innovative ideas and approaches. • Excellent communication and collaboration skills. • Ability to manage multiple projects simultaneously and meet deadlines. • Familiarity with content management systems (CMS) and basic HTML/CSS is a plus. • A portfolio of past work demonstrating your expertise in website copywriting, marketing positioning, and direct response campaigns. • Familiarity with educational technology platforms, tools, and products is a plus.

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service