Google Ads Manager

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1840 & Company

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2014

📦 Logística

📣 Marketing

✈️ Turismo

Logistics • Marketing • Travel

A 1840 & Company é uma empresa global de aquisição de talentos especializada em soluções de gestão da força de trabalho, incluindo staffing, outsourcing e gestão de compliance. Ajudamos empresas a construir suas equipes com eficiência ao fornecer acesso a talentos criteriosamente avaliados em diversos setores, em mais de 150 países. Nossos serviços incluem business process outsourcing, recruitment process outsourcing, gestão de payroll e aquisição de talentos sob medida para atender às necessidades específicas de cada indústria.

Descrição

• Campaign Strategy & Planning • Develop Google Ads strategies aligned with business objectives (leads, revenue, installs, traffic). • Architect clean, scalable account structures by campaign, intent, product, and funnel stage. • Define KPIs, benchmarks, and testing roadmaps. • Build and manage campaigns across: • - Google Search • - Google Display Network (GDN) • - YouTube Ads • Conduct keyword research, including: • - High-intent and long-tail keywords • - Competitor and conquesting strategies • Negative keyword management • Configure bidding strategies (Manual, Max Conversions, tCPA, tROAS) based on goals. • Write and test: • - Responsive Search Ads (RSAs) • - Display and YouTube ad messaging • Optimize: • - Headlines • - Descriptions • - Extensions (sitelinks, callouts, structured snippets) • Collaborate with creative teams for YouTube and display assets. • Monitor performance daily and optimize for: • - CTR • - Quality Score • - CPC • - CPA / ROAS • Adjust bids, budgets, keywords, and audiences to reduce waste and scale winners. • Continuously improve Quality Score and impression share. • Ensure proper setup and validation of: • - Conversion tracking • - GA4 integrations • - Google Tag Manager • Analyze performance across devices, audiences, and intent signals. • Deliver weekly and monthly performance reports with: • - Clear insights • - Trend analysis • - Optimization recommendations • Stay current on: • - Google Ads product updates • - Policy changes • - Automation and AI-driven features

🎯 Requisitos

• 3–6+ years of hands-on Google Ads experience • Proven success managing: • - Search campaigns at scale • - Multi-campaign account structures • - Strong understanding of: • - Keyword intent and match types • - Quality Score mechanics • - Conversion optimization • Experience managing significant monthly ad spend with accountability for results • Experience with: YouTube performance campaigns • Display remarketing • Performance Max (with manual oversight) • Familiarity with: • - GA4 • - Google Tag Manager • - CRM integrations • Experience in B2B, SaaS, e-commerce, or regulated industries