PPC Specialist

Vaga não está no LinkedIn

🕒 Agosto 12

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $4 / hora

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 38%

infoinfo

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Safe Rescue

Safe Rescue

51 - 200 funcionários

Fundada em 2012

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A Safe Rescue é um fornecedor de serviços abrangente dedicado a apoiar empresas com soluções essenciais em atendimento ao cliente, marketing digital, desenvolvimento de sites, implementação de CRM, análise de dados, SEO, gestão de projetos e geração de leads. A empresa foca em criar estratégias impactantes que impulsionam o engajamento e a eficiência para seus clientes, enquanto promove um ambiente de trabalho dinâmico que incentiva o crescimento pessoal e profissional.

Descrição

• Plan, build, and manage full-funnel Google Ads campaigns from strategy through execution • Manage Google Search, Performance Max, Display, YouTube, Shopping, and other relevant Google Ads campaign types • Analyze CPL, ROAS, CAC, conversion rates, search impression share, CTR, CPC, and attribution data • Conduct structured A/B tests across keywords, ad copy, landing pages, audiences, offers, bidding strategies, and campaign structures • Develop search ad copy, messaging angles, and keyword strategies aligned with customer intent and business goals • Optimize campaigns for qualified lead volume across service-based and ecommerce verticals • Integrate lead quality feedback from CRM and sales teams • Manage and allocate significant ad budgets while maintaining target CPL, CPA, and ROAS goals • Conduct keyword research, search term analysis, negative keyword management, competitor research, and account cleanup • Ensure conversion tracking, Google Tag Manager setup, GA4 integration, enhanced conversions, offline conversion tracking, and attribution accuracy • Monitor and optimize landing page performance and collaborate with CRO teams • Translate campaign performance into reports for clients or internal stakeholders, highlighting trends, insights, and recommended actions

🎯 Requisitos

• 4+ years of hands-on experience managing Google Ads campaigns • Preferably experience in a digital marketing or performance agency • Proven track record running lead generation campaigns for US-based businesses • Strong experience managing Google Ads for US home service companies • Must be able to share Google Ads campaign results, ad examples, or relevant case studies from US home service campaigns • Advanced knowledge of Google Ads, Google Ads Editor, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Merchant Center • Strong understanding of keyword research, match types, negative keywords, Quality Score, audience targeting, remarketing, bidding strategies, conversion tracking, and attribution • Advanced experience with Search, Performance Max, Shopping, Display, and YouTube campaigns • Strong understanding of lead generation funnels, conversion tracking, offline conversion imports, enhanced conversions, and CRM integrations • Experience with Google Lead Form Ads and CRM platforms such as GoHighLevel, HubSpot, or Salesforce • Strong understanding of GA4 and landing page CRO best practices • Google Ads Certification is required • Proficient in Excel or Google Sheets for reporting, analysis, and performance forecasting • Excellent written and verbal English communication skills • Experience with Meta Ads, TikTok Ads, or Microsoft Ads is an advantage • Updated resume with shareable links to Google Ads campaign examples, case studies, or relevant work samples • Brief summary of experience managing Google Ads for US home service businesses • 2–5 examples of Google Ads campaigns, ad copy, landing pages, dashboards, or case studies from US home service businesses • Permission to share submitted materials or removal of confidential client information

🏖️ Benefícios

• Full-time remote position • Must be comfortable working Pacific Standard Time (PST) business hours • Starting rate: USD $4.00 per hour • Reliable computer/laptop requirement • Stable high-speed internet connection • Noise-free workspace • Backup internet/power solution to ensure uninterrupted productivity

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