Senior Paid Digital Media Manager

🕒 Junho 20

🐊 Florida – Remoto

🐊 Florida – Remote

💵 $80.000 - $95.000 / ano

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

👻 Score fantasma 25%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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321 The Agency

SiteLinkedInTodas as Vagas

11 - 50 funcionários

📣 Marketing

📱 Mídia

Marketing • Media

A 321 The Agency é uma agência de marca e social focada em criar legados de marca duradouros através de narrativas poderosas e engajamento social estratégico. Sua missão é garantir que as marcas não apenas existam, mas prosperem, evoluam e se tornem marcos culturais. A agência oferece serviços em insights estratégicos e pesquisa, criação de marcas e ativação de campanhas, utilizando tanto canais de mídia digitais quanto tradicionais. Eles enfatizam fortemente a construção de conexões e o envolvimento em conversas significativas que continuam após o período inicial da campanha. A 321 The Agency colabora com parceiros de tecnologia para otimizar as experiências e o alcance das marcas por meio de conteúdo direcionado em todo o ecossistema digital.

Descrição

• Lead strategic development and hands-on execution of paid digital media campaigns across a diverse client portfolio • Develop comprehensive paid digital strategies across Google Ads, Meta, LinkedIn, YouTube, programmatic display, and emerging platforms • Design full-funnel media strategies aligned with customer journeys • Create strategies for roofing, legal, real estate, healthcare, home services, and other business-services clients • Establish performance benchmarks, KPIs, and success metrics • Manage campaign setup, optimization, budgets, pacing, and bid strategies • Build audience targeting using CRM data, intent signals, lookalike audiences, predictive modeling, and behavioral data • Develop landing page, conversion funnel, and form optimization strategies • Implement tracking architecture, attribution models, CRM integration, call tracking, and offline conversion measurement • Create A/B testing frameworks for creative, audiences, bidding, and landing pages • Integrate paid media with CRM automation, email marketing, and customer lifecycle programs • Develop remarketing, abandonment, renewal, cross-sell, upsell, win-back, and referral strategies • Collaborate with CRM specialists to optimize data flow and customer journeys • Oversee visual reports and dashboards; analyze performance and identify optimization opportunities • Present insights and strategic recommendations to clients and internal teams • Monitor competitive activity, industry benchmarks, privacy changes, platform updates, and advertising trends • Support proposals, pitches, RFPs, media plans, client presentations, strategic planning sessions, and quarterly business reviews • Identify account growth opportunities through expanded channels, increased investment, or new initiatives • Pioneer AI-powered media optimization tools, automation platforms, and bidding algorithms • Share knowledge and best practices across the agency • Report to the Director of Digital Marketing and collaborate with Client Success, Creative, Social Media, and CRM/MarTech teams

🎯 Requisitos

• Deep expertise in lead generation optimization, funnel conversion, seasonal campaign management, life and geographical event targeting, and extended consideration cycles • Expertise in cost-effective acquisition and complex attribution models across multi-touch customer journeys • Proficiency across paid search, paid social, programmatic display, and CTV • Deep understanding of paid media integration with marketing automation platforms • Experience with Google Ads, Meta, LinkedIn, YouTube, programmatic display, CTV/OTT, TikTok, Pinterest, and Reddit • Experience with CRM systems, customer databases, 1st-party and 3rd-party data, intent signals, lookalike audiences, predictive modeling, audience segmentation, geo-targeting, demographic targeting, and behavioral targeting • Experience with landing pages, conversion funnels, form optimization, conversion tracking, Google Analytics 4, Google Tag Manager, UTM parameters, multi-touch attribution, CRM integration, call tracking, and offline conversion measurement • Understanding of HubSpot, High Level, Salesforce Marketing Cloud, and user journey mapping • Ability to manage campaign budgets, pacing, bid strategies, KPIs, reporting, dashboards, A/B testing, and optimization • Ability to stay current on platform updates, algorithm changes, privacy regulations, and advertising best practices • Self-starter and quick learner with a passion for delivering exceptional work on time and within scope • 321 is an equal opportunity employer committed to diversity and inclusion

🏖️ Benefícios

• Health, dental, and vision insurance • 401K after one year of employment • 2 Weeks (80 Hrs) Paid Time Off [Additional 40Hrs at 3 Years] • 3 Sick/Mental Health Days • 8 Hours Volunteer Time • Additional PTO at holiday and management discretion • Paid parental leave • Professional development opportunities • Leadership training opportunities and career advancement pathways • A collaborative, creative, and ambitious team environment