Go-to-Market Manager – Industry Marketing

🕒 Julho 30

🔔 Pennsylvania – Remoto

🔔 Pennsylvania – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎁 Marketing de Produto

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

👻 Score fantasma 26%

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AccuWeather

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1962

💼 Consultoria

📣 Marketing

📦 Logística

Consulting • Marketing • Logistics

AccuWeather é um líder global em serviços de previsão do tempo, fornecendo informações meteorológicas altamente precisas e previsões para vários locais ao redor do mundo. A empresa oferece uma gama de produtos e serviços, incluindo publicidade digital, APIs, aplicativos móveis e serviços por assinatura, como o AccuWeather Premium e AccuWeather Professional. Apresenta notícias meteorológicas, radar e mapas, e previsões especializadas, como rastreamento de furacões e alertas de clima severo. Através de suas tecnologias inovadoras RealFeel® e RealFeel Shade™, a AccuWeather oferece insights meteorológicos personalizados, aprimorando a segurança e conveniência para empresas e indivíduos. A missão da empresa é fornecer precisão superior em relatórios e previsões meteorológicas.

Descrição

• Support execution of go-to-market programs across priority industries, including Retail, Manufacturing, Transportation & Logistics, Energy, Insurance, Healthcare, and other strategic growth markets • Develop and maintain industry messaging, value propositions, customer stories, and sales collateral • Create and maintain industry landing pages, webinars, campaigns, nurture programs, and supporting marketing assets • Support industry-specific product launches and commercialization initiatives • Conduct customer interviews, market research, and competitive analysis • Monitor industry trends, emerging customer needs, buying center evolution, and competitive positioning • Translate market insights into messaging, campaign recommendations, and customer-facing content • Maintain industry personas, use cases, and supporting documentation • Develop sales plays, battle cards, presentations, customer proof points, and enablement materials • Partner with Sales and Business Development on strategic account planning and executive meetings • Ensure consistent customer-facing messaging across campaigns, presentations, and outbound programs • Support case studies, testimonials, and industry-specific success stories • Execute industry webinars, customer panels, conference follow-up campaigns, and thought leadership initiatives • Partner with Product Marketing, Creative Services, and Digital Marketing to deliver integrated campaigns • Coordinate cross-functional activities supporting strategic growth initiatives • Support AI-assisted marketing workflows and identify automation opportunities to improve campaign execution • Collaborate with Product, Marketing, Sales, Business Development, Customer Success, Revenue Operations, and Creative Services • Support multiple strategic initiatives as business priorities evolve • Contribute to continuous improvement of AccuWeather's go-to-market processes and marketing effectiveness

🎯 Requisitos

• Bachelor's degree in Marketing, Business, Communications, or related field • 4–7 years of experience in B2B Marketing, Industry Marketing, Product Marketing, Sales Enablement, or Go-to-Market roles • Experience developing customer-facing marketing content and sales enablement materials • Strong understanding of enterprise buying processes and customer journeys • Excellent written communication, presentation, and storytelling skills • Experience managing multiple cross-functional projects simultaneously • Strong analytical skills with the ability to translate customer and market insights into actionable marketing programs • Preferred: Experience supporting enterprise software, SaaS, APIs, data, AI, or technology solutions • Preferred: Experience working with CRM and marketing automation platforms such as HubSpot • Preferred: Familiarity with AI-powered productivity and content development tools • Preferred: Experience supporting webinars, conferences, customer advisory boards, or executive events • Preferred: Experience working with vertical marketing programs and enterprise sales organizations

🏖️ Benefícios

• No benefits, perks, or compensation extras are specified in the posting

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