Director of Product Marketing

🕒 Junho 17

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $192.400 - $264.600 / ano

⏰ Tempo Integral

🔴 Especialista

🎁 Marketing de Produto

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ActiveCampaign

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2013

☁️ SaaS

📣 Marketing

SaaS • Marketing

A ActiveCampaign é uma plataforma tudo‑em‑um projetada para criar e automatizar experiências personalizadas do cliente que impulsionam o crescimento dos negócios. Suas capacidades incluem: • Automação de marketing • Marketing omnicanal • Criação de conteúdo • Gestão de audiência • Analytics e reporting • Integrações com IA A plataforma oferece ferramentas para: • Email marketing • Conteúdo dinâmico • Segmentação • CRM • Landing pages • Formulários Isso permite que os usuários enviem mensagens personalizadas em diversos canais, como e‑mail, SMS e anúncios. A ActiveCampaign se integra a mais de 900 ferramentas e aplicativos de marketing preferidos para simplificar o engajamento do cliente e otimizar as operações em setores como e‑commerce, educação online, saúde e mais.

Descrição

• Define and evolve positioning that clearly articulates why Active Intelligence represents a fundamentally new way for businesses to run their marketing — and why that matters now. • Translate complex AI capabilities into clear, compelling customer value that resonates across segments. • Lead go-to-market strategies measured by adoption and continued usage, not launch ceremony. • Own the market-side of the customer lifecycle — the narrative that moves someone from “I tried it” to “I can’t turn this off.” • Run experimentation-driven programs: every initiative has a hypothesis, a signal, and a learning cycle. We move in weekly learning cycles, not quarterly planning windows. • Automate traditional launch mechanics — release notes, enablement decks, internal comms. Your team operates above the automation line. • Arm Sales, CS, and our partner ecosystem with positioning, proof points, and talk tracks that improve conversations and conversion. • Build the market presence that makes ActiveCampaign the reference point for autonomous marketing — thought leadership, proof points, and narrative formats that establish our position. • Lead a PMM team of outcome owners who own strategic priorities the way PMs own product areas — with backlogs, experiments, and shipped impact.

🎯 Requisitos

• 8+ years of hands-on experience in Product Marketing, Growth, or Product Strategy in B2B SaaS or AI-driven technology companies. • 3+ years of proven leadership experience leading PMM teams — experience building or transforming a function, not just running one. • A product-strategy mindset: you think about market impact the way great PMs think about product-market fit. • A proven track record driving adoption and retention outcomes, not just launch metrics. • Proven ability to influence across Product, Sales, Marketing, and Customer Success.

🏖️ Benefícios

• Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm. • Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization. • Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO. • Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years. • Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.

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