Senior Product Manager – MarTech, SaaS

🕒 Junho 25

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ActiveProspect

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2015

🛡️ Seguros

💼 Consultoria

📦 Logística

💰 Series A em 2020-04

Insurance • Consulting • Logistics

ActiveProspect é uma empresa de tecnologia especializada em soluções de marketing baseadas em consentimento que ajudam as empresas a agilizar seus processos de compra de leads. Sua plataforma foca na aquisição de prospects qualificados, na proteção contra riscos de ações judiciais por meio de comprovação documentada de consentimento e na melhoria da qualidade dos leads. Os principais produtos da ActiveProspect incluem o TrustedForm, para certificação independente de leads e compliance legal, o LeadConduit, para otimizar a aquisição de leads, e o LeadsBridge, para automatizar workflows. A empresa atende setores como seguros, serviços financeiros, serviços para o lar e outros, fornecendo ferramentas para que profissionais de marketing adquiram leads em escala, garantindo conformidade com padrões legais como a TCPA. Com mais de 20 anos no mercado, a ActiveProspect traz transparência e confiança para a geração de leads online.

Descrição

• Own and articulate the vision, strategy, and roadmap for lead management and distribution, ensuring alignment with company objectives and market opportunities. • Translate business goals into product priorities, balancing long-term vision with iterative value delivery. • Drive Go-to-market decision making to ensure business goals from product releases are achieved. • Quantify and model opportunity sizes to inform investment decisions and sequencing. • Lead cross-functional planning and ensure resources are focused on the highest-impact initiatives. • Partner with leadership to define pricing, packaging, and monetization strategies for your domain. • Leverage AI to accelerate product development workflows, including research, PRD development, prototyping, analysis, and experimentation. • Maintain a deep understanding of both lead buyers and sellers, speaking regularly with customers to uncover pain points and opportunities. • Translate customer insights into actionable strategies and feature development. • Stay informed on competitor trends, compliance regulations, and technology advancements influencing the lead ecosystem. • Ensure the voice of the customer is central to product decisions and trade-offs. • Build customer feedback loops, including a customer advisory board, to continuously validate product direction. • Define and own the core business metrics for your product area, including lead volume, quality, conversion, yield, and ROI. • Use quantitative and qualitative data to identify opportunities, validate hypotheses, and measure success. • Collaborate with analytics teams to establish clear KPI tracking and visibility for leadership. • Incorporate experimentation and testing frameworks to evaluate product improvements and GTM effectiveness. • Drive high-quality, predictable delivery in partnership with engineering and design. • Lead scoping sessions and manage prioritization across multiple stakeholders and dependencies. • Ensure new capabilities are launched with clear success criteria, tracking, and operational readiness. • Partner with Product Marketing and Client Success to plan GTM launches and customer onboarding that deliver measurable business impact. • Maintain accountability for results and continuous improvement after release. • Work cross-functionally with engineering, marketing, client success, sales, and finance to achieve shared goals. • Act as the central point of contact for your product area, ensuring clear communication of priorities, progress, and outcomes. • Foster alignment and transparency across teams; proactively surface risks and trade-offs. • Represent your product domain in company-wide planning, portfolio reviews, and leadership updates. • Demonstrate full ownership from problem identification through solution delivery and adoption. • Mentor and support Associate PMs or peers in discovery, prioritization, and customer engagement. • Model urgency, accountability, and customer obsession consistent with company values. • Contribute to a culture where team members feel engaged, challenged, and recognized for delivering impact.

🎯 Requisitos

• 5–8+ years of Product Management experience in SaaS, Marketing Tech, or Lead Management environment • Track record in executing product launches that have direct impact on business outcomes. • Deep experience building and optimizing web-based applications with complex UI workflows, ensuring intuitive and high-performing user experiences. • End-to-end ownership: proven success owning a roadmap, defining metrics, and managing for ROI. • Strong customer empathy and experience conducting customer research and validation. • Demonstrated ability to size opportunities, make data-driven tradeoffs, and build business cases for investment. • Hands-on experience defining and executing GTM strategy (launch plans, pricing, packaging, and adoption). • Strong analytical skills; comfortable working with financial models, performance dashboards, and experimentation frameworks. • Excellent communication and stakeholder management skills; can influence across teams and levels. • Experience with lead management, distribution, or marketing automation is a plus. • Experience with AI tools include Claude Code and Claude Design

🏖️ Benefícios

• A collaborative work environment with the freedom and opportunities of a startup culture • A global, remote-first company that encourages occasional team get-togethers • Life and work balance • Flexible vacation time • Retirement plan matching up to 3% of your salary • Varied options for health, dental, vision, disability and life insurance