Solution Product Marketing Manager

🕒 Outubro 29

🌐 Canadá, Estados Unidos – Remoto

🇨🇦 Canadá – Remoto 🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

🎁 Marketing de Produto

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ActiveProspect

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2015

🛡️ Seguros

💼 Consultoria

📦 Logística

💰 Series A em 2020-04

Insurance • Consulting • Logistics

ActiveProspect é uma empresa de tecnologia especializada em soluções de marketing baseadas em consentimento que ajudam as empresas a agilizar seus processos de compra de leads. Sua plataforma foca na aquisição de prospects qualificados, na proteção contra riscos de ações judiciais por meio de comprovação documentada de consentimento e na melhoria da qualidade dos leads. Os principais produtos da ActiveProspect incluem o TrustedForm, para certificação independente de leads e compliance legal, o LeadConduit, para otimizar a aquisição de leads, e o LeadsBridge, para automatizar workflows. A empresa atende setores como seguros, serviços financeiros, serviços para o lar e outros, fornecendo ferramentas para que profissionais de marketing adquiram leads em escala, garantindo conformidade com padrões legais como a TCPA. Com mais de 20 anos no mercado, a ActiveProspect traz transparência e confiança para a geração de leads online.

Descrição

• Define solution-level strategies connecting products and capabilities to business problems faced by performance marketers, lead buyers, and lead sellers • Translate product capabilities into cohesive solution narratives and customer outcomes • Identify packaging, bundling, cross-sell, and portfolio expansion opportunities • Develop solution frameworks based on workflows, buying journeys, use cases, industry needs, and measurable outcomes • Partner with Product Management, Sales, and Marketing leadership on strategic priorities • Create business cases and recommendations based on market opportunities, target segments, buyer needs, differentiation, revenue potential, and capabilities • Support pricing, packaging, portfolio, commercialization, roadmap, and investment decisions • Develop and maintain market research programs and conduct customer, win/loss, survey, focus group, analyst, expert, and secondary research • Segment customer and prospect insights and translate findings into recommendations for product strategy, messaging, campaigns, content, and sales plays • Build and maintain competitive intelligence programs, profiles, comparison frameworks, battlecards, objection-handling guidance, and executive briefings • Equip Sales and Customer Success with competitive insights through tools such as HighSpot • Create and maintain positioning, messaging, message maps, value propositions, proof points, elevator pitches, and solution narratives • Adapt messaging for executive, marketing, operations, compliance, sales, data, and technical audiences • Contribute to go-to-market strategies, product launches, release communications, sales enablement, campaigns, events, webinars, analyst briefings, and thought leadership • Train Sales and Customer Success teams on buyers, market dynamics, competitive context, solution value, and discovery questions • Define success measures and track impact on pipeline, win rates, sales cycles, adoption, cross-sell, retention, and revenue expansion • Present findings and recommendations to senior leadership • Build evidence-based decision-making across Product, Marketing, Sales, and Customer Success

🎯 Requisitos

• 7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry • Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field • MBA is a plus • Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains • Experience in lead generation, performance marketing, or compliance-driven environments • Familiarity with APIs, data flows, data providers, and identity graphs • Experience working with or marketing alongside Snowflake, AWS, or similar data marketplace and cloud providers • Proven track record of successful product launches and GTM campaigns • Strong analytical skills and a data-driven approach to decision-making • Excellent written and verbal communication skills • Proficiency in creating sales enablement tools and marketing content • Expertise in HighSpot, Gong, Salesforce, Monday.com, HubSpot, and AI tools • Outstanding problem-solving skills and attention to detail • Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable • Authorization to work in the U.S.

🏖️ Benefícios

• Equal Opportunity Employer • Remote work arrangement indicated by the job title/location • Product and professional collaboration across Marketing, Sales, Product, Customer Success, and Executive teams

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