Consultant – Marketing Execution and Workflow Tool Development

🕒 Setembro 22

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Acxiom

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1968

💼 Consultoria

🏥 Saúde

🍽️ Alimentos e Bebidas

Consulting • Healthcare • Food & Beverage

A Acxiom é um provedor líder de serviços de dados que se especializa em aproveitar a gestão de dados, resolução de identidade, análises e serviços de martech para ajudar as empresas a melhorar seus esforços de marketing. Com um compromisso com o uso ético de dados, a Acxiom oferece soluções em diversos setores, como automotivo, saúde, telecomunicações, serviços financeiros e varejo. Sua expertise auxilia na otimização de estratégias de marketing para adquirir, reter e expandir os relacionamentos com clientes. A Acxiom faz parceria com plataformas renomadas como Adobe, Salesforce e Snowflake para impulsionar o marketing orientado por dados e permitir a transformação digital para seus clientes.

Descrição

• Own the end-to-end coordination of requirement packages handed to Technology, ensuring completeness, clarity, and traceability • Draft technical requirements, user stories, and acceptance criteria • Translate business and marketing operational needs into developer-ready specifications • Pressure-test requirements with stakeholders to identify gaps, edge cases, and assumptions • Contribute to grooming, sprint planning, and release planning • Review and sign off on sprint deliverables against acceptance criteria • Track sprint readiness and communicate risks or blockers to the Product Owner • Draft UAT scripts and test scenarios • Coordinate and facilitate UAT and usability testing with business users and stakeholders • Document, triage, and manage defects with Technology through resolution • Support migration of marketing programs and workflows into the agentic tool platform • Develop change-management materials, training documentation, and user guides • Coordinate training sessions and communications for impacted users • Partner with Marketing Operations, Technology, and cross-functional stakeholders to gather and refine requirements • Facilitate workshops to align scope, priorities, and solutions • Maintain documentation of decisions, open items, and action registers

🎯 Requisitos

• 6–9 years of experience in a Business Analyst, Product Analyst, or related role within financial services or a comparably complex regulated industry • Demonstrated experience in marketing operations or marketing campaign management environments, with a working understanding of campaign intake, execution workflows, and MarTech tools (e.g., Aprimo or comparable platforms) • Experience working on workflow tool implementations or digital product builds, preferably involving process digitization or automation • Proven track record of writing high-quality user stories, acceptance criteria, and functional requirements in an Agile/Scrum delivery model • Functional technical literacy sufficient to engage meaningfully with engineering teams; ability to understand system integrations, APIs, data flows, and AI/LLM-driven system behaviors at a conceptual level — or demonstrated ability to rapidly acquire such knowledge • Proficiency in Agile tools such as Jira for backlog management and sprint tracking • Strong capability in requirements documentation tools and productivity suite (Excel, PowerPoint, SharePoint, Visio, Confluence or equivalent) • Experience with UAT planning and execution, including writing test scripts and managing defect tracking • Bachelor's degree required • Agile or BA certifications (e.g., CBAP, PMI-PBA, CSM, or equivalent) are a plus • Coursework, certifications, or self-directed learning in AI/ML fundamentals, prompt engineering, or data science concepts is a differentiating plus • Ability to dissect ambiguous business problems and translate them into structured, precise requirements • Ability to work independently with limited hand-holding and proactively identify work • Ability to reason from first principles when building products without direct precedent • Intellectual curiosity about AI and automation • Comfort with ambiguity and evolving requirements • Confident communication with technical teams and senior business partners • Collaboration across Marketing, Technology, Risk, Legal, and Finance • Resilience and focus in a fast-paced, matrixed environment with shifting priorities and tight timelines

🏖️ Benefícios

• First-hand experience building and launching an enterprise-grade AI/agentic product from the ground up • Deep cross-functional exposure spanning Marketing Operations, Technology, Risk, Legal, and Finance • Opportunity to develop expertise at the intersection of MarTech, workflow automation, and conversational AI • Visibility to senior leadership across marketing businesses and functions • Long-term career paths across technology product and marketing operations domains