Marketing Specialist

🕒 Outubro 9

🌵 Arizona – Remoto

infoinfo

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of AGIA Affinity

AGIA Affinity

201 - 500 funcionários

Fundada em 1963

💼 Consultoria

📣 Marketing

🛡️ Seguros

Consulting • Marketing • Insurance

AGIA Affinity é uma empresa que desenvolve, comercializa e administra programas de benefícios inovadores voltados para ajudar organizações a engajar e reter clientes, membros ou funcionários. Estabelecida em 1956, a AGIA é conhecida por suas soluções poderosas e centradas no cliente, que oferecem valor de negócio tangível, impulsionando receita e aprimorando a cultura da empresa para seus parceiros. A empresa utiliza plataformas de tecnologia moderna para automatizar processos e fornecer experiências digitais contínuas para os clientes. Os programas da AGIA são projetados para melhorar o engajamento e adicionar receita incremental por meio de uma interação aprimorada com o público-alvo. Com foco em soluções sob medida, a AGIA auxilia os clientes a revitalizar programas estagnados, aumentar o crescimento de programas e transformar segurados em valor de membro a longo prazo, posicionando-se assim como líder no mercado de benefícios.

Descrição

• Manage assigned marketing campaigns from planning through execution, ensuring adherence to timelines, budgets, and business objectives • Support customer lifecycle marketing programs, including cross-sell, retention, renewal, winback, upgrade, payment reminder, newsletter, and customer engagement initiatives • Translate business goals into actionable marketing plans, including audience targeting, channel strategy, messaging requirements, creative needs, timelines, and measurement plans • Coordinate campaign deployment across multiple channels and customer touchpoints • Support product launches, demand generation initiatives, sales enablement programs, events, and brand campaigns • Contribute to campaign strategy, positioning, value proposition development, and marketing recommendations based on customer, market, and performance insights • Support development of campaign briefs, presentations, sales materials, and other marketing assets • Coordinate efforts across Creative, Messaging, Production, Digital, Growth & Retention, and other internal teams • Develop and manage project timelines, creative briefs, approvals, stakeholder communications, and deliverables • Collaborate with external agencies, vendors, and business partners to support campaign development and execution • Monitor campaign performance and business results to identify trends, opportunities, and areas for improvement • Support audience, offer, messaging, creative, and channel testing initiatives • Analyze campaign results and provide recommendations to improve response, conversion, retention, revenue, and return on investment • Document and share campaign learnings to improve future marketing performance • Identify opportunities to improve marketing processes, documentation, workflows, and cross-functional collaboration • Contribute to special projects, partner programs, and new product initiatives

🎯 Requisitos

• Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and relevant experience • Minimum of 3 years of marketing experience with hands-on campaign execution and project management responsibilities • Experience with integrated marketing, customer lifecycle marketing, product marketing, direct-response marketing, or go-to-market programs preferred • Experience coordinating cross-functional teams and managing multiple concurrent projects • Experience working in a data-driven marketing environment is a plus • Strong understanding of integrated marketing and direct-response marketing principles • Knowledge of customer lifecycle marketing, audience segmentation, campaign measurement, and optimization strategies • Excellent project management, organization, and prioritization skills • Strong written, verbal, analytical, and problem-solving abilities • Ability to interpret campaign performance data and develop actionable recommendations • Proficiency with Microsoft Office applications • Experience with marketing technology platforms and project management tools is preferred • Ability to thrive in a fast-paced, collaborative environment

🏖️ Benefícios

• Paid time off • Health insurance • Dental insurance • Vision insurance • Life insurance • Disability coverage • Matching 401(k) plan • Professional development opportunities • Career growth opportunities • Collaborative culture that values initiative, learning, and professional growth • Ability to work across multiple brands, products, and marketing channels

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