Marketing – Demand Generation

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Aidaptive

SiteLinkedInTodas as Vagas

11 - 50 funcionários

💼 Consultoria

📣 Marketing

📦 Logística

Consulting • Marketing • Logistics

Aidaptive é uma empresa de tecnologia inovadora especializada em soluções impulsionadas por IA para comércio digital, particularmente nos setores de eCommerce e aluguel por temporada. A empresa oferece plataformas preditivas de IA que ajudam as empresas a aumentar a receita melhorando as taxas de conversão e aprimorando a personalização da jornada de reserva online. As soluções da Aidaptive incluem recomendações preditivas, busca, audiência e marketing, utilizando tecnologia avançada de machine learning para garantir que as propriedades certas alcancem os hóspedes certos, otimizando assim os orçamentos de marketing e aumentando as reservas diretas. Com sede em Cupertino, CA, a Aidaptive é reconhecida como uma líder inovadora em tecnologia de marca-para-consumidor.

Descrição

• Develop strategies and tactics to spread the word about our company and drive qualified traffic to our organization • Own the implementation of marketing campaigns from start to finish • Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more • Produce content for our website and blog that attracts and converts customers through its valuable and engaging nature. • Partner with key industry players, agencies and vendors to form strategic relationships. • Take charge of marketing budget, ensuring that funds are invested and allocated wisely. • Measure and report performance of marketing campaigns • Gain insight from reported performance, and assess this against company goals.

🎯 Requisitos

• BS/MS degree in marketing or a related field • Demonstrable experience in marketing, coupled with the desire and potential to learn • Proven experience in identifying target audiences and in creatively devising and leading across channels engaging, educating, and motivating marketing campaigns. • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) • Experience in setting up and optimizing Google Adwords campaigns • Numerically literate; can: Understand and interpret metrics Process figures Interpret and process spreadsheets • Comfortably manipulate numbers • Good taste, a sense of aesthetics and a love for great copy and witty communication • Up-to-date with the latest trends and best practices in online marketing and measurement