Lifecycle Marketing Manager

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🕒 6 dias atrás

🏈 Alabama, Alaska, +2 estados a mais – Remoto

🏈 Alabama – Remote 🐻 Alaska – Remote 🍂 Massachusetts – Remote 🗿 South Dakota – Remote

💵 $80.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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American College of Education

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2005

📚 Educação

🏥 Saúde

Education • Healthcare

O American College of Education é uma instituição de ensino superior credenciada, com foco principalmente em programas online acessíveis e voltados para a carreira de estudantes adultos. A ACE oferece uma ampla gama de programas em diversos níveis de graduação — bacharelado, mestrado, especialista em educação (Ed. S. ), doutorado (Ed. D. , DBA), certificados e microcredenciais — com forte ênfase nas áreas de educação, enfermagem, saúde, negócios e liderança. A faculdade oferece caminhos para licenciamento, soluções em parceria para escolas de educação básica (K–12), instituições de ensino superior e organizações de saúde, além de serviços de apoio ao estudante, projetados para profissionais que buscam credenciais flexíveis e focadas em competências.

Descrição

• Develop, execute, and optimize multi-channel lifecycle marketing campaigns, including email and SMS, to nurture prospective students, drive action, and stabilize conversion rates • Own student journey communications from prospective inquiries through alumni engagement • Evaluate and report on campaign effectiveness metrics • Monitor lifecycle KPIs for applications, enrollments, and starts • Lead optimization of lifecycle communications using data-informed decisions • Ensure consistency of lifecycle communications across communication platforms • Partner with the Creative Manager to maintain brand standards • Develop testing strategies for personalized communications, targeted offers, and messages to improve student retention and program participation • Support academic and administrative leadership with data-driven insights and forecasts for strategic planning and decision-making • Manage stakeholders and drive key marketing initiatives with cross-functional teams • Communicate with students and ACE employees in real time using online and electronic media

🎯 Requisitos

• Bachelor's degree in marketing, business management, or related field • 5+ years of experience in lifecycle marketing, preferably within higher education • Proven track record in strategic campaign development, execution, and analysis • Deep understanding of B2B and/or D2C lifecycle marketing and customer behavior • Expertise in CRM and marketing automation platforms, preferably Microsoft Dynamics and Click Dimensions • Strong analytical skills for interpreting educational data and translating it into marketing strategies • Excellent communication skills and ability to lead initiatives and influence teams • Exceptional organization and time management skills • Strong analytical and problem-solving skills with high attention to detail • Ability to work independently with limited supervision and collaboratively with cross-functional teams • Ability to work under pressure and meet tight deadlines • Self-motivated, creative, efficient, collaborative, and team-oriented • Commitment to the College's Impact mission and civic engagement initiatives • Minimum remote internet bandwidth of 50 Mbps download and 5 Mbps upload • Candidates residing in Alaska, Washington D.C., Massachusetts, South Dakota, or Alabama cannot be considered

🏖️ Benefícios

• Annual bonus eligibility for all full-time employees • Medical, dental, & vision insurance • HSA and FSA options • Paid parental leave • Paid volunteer time • Tuition reimbursement & reduction programs • Generous PTO • 401k and employer match • Full-service wellness and EAP program • Employee recognition and awards programs • Employer paid life & AD&D insurance • Short-term disability • Employer paid long-term disability • Virtual first work environment • Inclusive work environment • Reliable internet service support requirements for remote work