Associate Manager, Performance Marketing

🕒 Setembro 21

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $75.000 - $83.000 / ano

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

📈 Marketing de Performance

👻 Score fantasma 0%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Amplify

1001 - 5000 funcionários

Fundada em 2000

📚 Educação

☁️ SaaS

💰 Series C - Amplify Education em 2023-05

Education • SaaS

A Amplify é uma empresa de tecnologia educacional e currículo para K–12 que desenvolve currículos, avaliações e ferramentas de instrução de próxima geração, alinhados à pesquisa, para alfabetização, matemática e ciências. Suas ofertas incluem currículos principais (Amplify CKLA, Amplify ELA, Amplify Science), produtos de avaliação e intervenção (mCLASS, Boost Reading, Boost Math) e recursos digitais/matemáticos (Amplify Desmos Math), além de tutoria e recursos de aprendizagem profissional para professores. A Amplify enfatiza a Ciência da Leitura, oferece uma plataforma digital integrada para distritos e professores e atende a milhares de distritos escolares e milhões de alunos e professores em todo o mundo.

Descrição

• Create digital marketing assets such as emails, ads, forms, landing pages, and marketing automation workflows • Assist in developing and executing digital marketing strategies, including campaign planning and collaboration with internal teams to support digital acquisition goals • Drive paid media ad placements by monitoring performance, optimizing results, and providing actionable recommendations • Use project management tools to lead and track digital campaigns from start to finish • Assist in managing relationships with external digital marketing vendors and partners • Measure and report on digital marketing effectiveness, including MQL to SQL conversion, using attribution and analytics tools • Present insights and data-driven campaign optimization recommendations to support continuous improvement and reinvestment strategies • Support the development of direct reports and alignment with team and company objectives • Leverage company-approved AI tools to improve marketing workstreams, efficiency, and team-wide learning • Collaborate with marketing leadership, content marketers, and product marketers on digital campaigns and assets for Science, Math, and Amplify Classroom products

🎯 Requisitos

• BA/BS degree • 3+ years of work experience in marketing, communications, or a related field • Experience with marketing CRM systems and analytic tools • Demonstrated experience building digital marketing campaigns with defined KPIs and measurement plans • Ability to work collaboratively with colleagues in a data-driven, team-focused environment • Experience with HubSpot and SalesForce • Experience using a content management system (CMS) • Familiarity with paid social platforms, including Meta, LinkedIn, and Twitter • Understanding of core marketing concepts and digital strategy • Proficiency with Google tools, including Google Analytics and Google Ads • Experience using project management systems • Legally authorized to work in the United States • Background check required if selected for employment

🏖️ Benefícios

• Bonus • 401(k) plan • Competitive health insurance • Mental health options • Basic life insurance • Paid time off • Parental leave • Access to best-in-class development programs • Remote work arrangement

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