Product Growth – Apps

🕒 Junho 2

🌐 Reino Unido, Turquia, +2 outros países – Remoto

🇬🇧 Reino Unido – Remoto (RU) 🇹🇷 Turquia – Remoto 🇺🇦 Ucrânia – Remoto 🇷🇸 Sérvia – Remoto

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Crescimento

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Aperture

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2022

🏥 Saúde

🍽️ Alimentos e Bebidas

📦 Logística

Healthcare • Food & Beverage • Logistics

Aperture é uma agência de crescimento especializada em otimização de funil completo, oferecendo serviços em publicidade criativa, otimização de produtos e consultoria de crescimento. Com uma equipe liderada por especialistas do setor, a Aperture busca ajudar empresas a aprimorar seu crescimento por meio de estratégias comprovadas e análises baseadas em dados. A agência possui um portfólio diversificado de clientes e foca na redução de custos de aquisição de clientes e no aumento das taxas de conversão para seus parceiros.

Descrição

• Onboarding flow strategy - designing and optimising the first-use experience to drive activation, not just registration • Activation frameworks - defining what "activated" means for each product or client, and building the system to get users there • Commitment screen and paywall strategy - copy, structure, timing, and A/B testing to maximise conversion without eroding trust • Monetisation strategy - pricing presentation, upsell sequencing, trial-to-paid mechanics, and expansion revenue thinking • Retention and lifecycle - cohort analysis, churn identification, win-back programmes, and engagement loops that sustain ARPU over time • A/B testing culture - building a rigorous, fast-moving experimentation practice with proper statistical thinking • Client-facing growth audits - reviewing client funnels end-to-end and delivering actionable recommendations

🎯 Requisitos

• Proven experience owning onboarding and activation for a consumer app, SaaS product, or subscription business • Track record of materially improving activation rates or reducing time-to-value through structured experimentation • Deep understanding of paywall and commitment screen mechanics - you can articulate why the same offer converts differently depending on framing, timing, and context • Fluent in ARPU, ARPPU, LTV, payback period, and the relationships between them; you know when each metric matters and when it misleads • Experience running a rigorous A/B testing programme - you understand statistical significance, novelty effects, and when to stop a test • Strong cohort analysis skills - you can identify churn inflection points, segment by activation status, and model the impact of funnel changes • Familiarity with behavioural psychology principles that underpin good onboarding (progress mechanics, social proof, loss aversion, commitment and consistency) • Client-facing communication skills - you can translate funnel analysis into clear strategic recommendations for a non-technical audience • Comfortable working across product, data, and marketing - this role spans all three • Nice to have • Experience with ecommerce conversion and post-purchase monetisation (upsell, subscriptions, loyalty) • Familiarity with analytics tools: Mixpanel, Amplitude, PostHog, Braze, or similar • Understanding of paid acquisition mechanics — you know how upstream CAC decisions affect downstream LTV • Experience building growth frameworks that others can use, not just doing the work yourself