Digital Marketing Manager

🕒 Junho 18

🐊 Florida – Remoto

🐊 Florida – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🌐 Marketing Digital

👻 Score fantasma 35%

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Appspace

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🏢 Corporativo

⚡ Produtividade

☁️ SaaS

💰 Private Equity Round em 2019-12

Enterprise • Productivity • SaaS

A Appspace é uma plataforma de experiência no local de trabalho projetada para melhorar a comunicação e a gestão dentro dos espaços físicos do escritório. Oferece um conjunto abrangente de ferramentas, incluindo sinalização digital, reserva de espaços, aplicativos para funcionários, soluções de intranet e gerenciamento de visitantes, tudo centralizado em uma única plataforma. A Appspace integra-se com ferramentas populares de local de trabalho como Microsoft Teams e Google, permitindo que os usuários gerenciem as comunicações dos funcionários, espaços de escritório e tecnologia do local de trabalho de forma fluida. A plataforma é projetada para melhorar a experiência no escritório conectando pessoas, lugares e espaços, ideal para ambientes de trabalho híbridos e trabalhadores da linha de frente. A Appspace tem como objetivo consolidar pilhas de tecnologia enquanto assegura uma gestão e comunicação fáceis dentro das organizações.

Descrição

• Own and Optimize Paid Media Programs • Manage and allocate multi-channel paid media budgets across Google Ads (Search, Display, P-Max), LinkedIn Campaign Manager, 6sense, and Meta Ads—continuously rebalancing based on pipeline contribution and cost-per-opportunity. • Build and maintain always-on advertising programs alongside point-in-time campaign bursts, ensuring consistent pipeline coverage throughout the fiscal year. • Develop quarterly paid media plans grounded in buyer persona research, intent data, and competitive analysis; translate strategy into channel-specific execution plans with clear KPIs. • Define and own paid media KPIs: CTR, CPC, CPL, cost-per-MQL, cost-per-opportunity, ROAS, and pipeline-influenced revenue. Report weekly to senior leadership. • Run structured A/B tests on ad copy, creative, audience segments, bidding strategies, and landing pages; document results and scale winners systematically. • Design and test ad creative and copy by leveraging AI generation tools alongside content and design teams—using performance data to drive the next iteration of brand assets. • Leverage B2B intent data and account-intelligence platforms (e.g., 6sense, Demandbase, Bombora) to build targeted ABM ad campaigns aligned with Sales outbound targets. • Stay current with platform algorithm changes (Google’s AI-driven bidding, LinkedIn audience expansion, Meta Advantage+) and adapt strategies proactively. • Optimize Website Performance • Measure and monitor the Appspace website’s health, performance, and conversion rates; share regular dashboards with marketing leadership and stakeholders. • Optimize web content, layout, structure, and UX for both human conversions (CRO) and AI-engine discoverability (SEO/AEO), ensuring Appspace surfaces across both traditional search and AI-powered discovery. • Manage and coordinate with Appspace’s external SEO agency—set deliverables, hold the agency accountable to results, and integrate SEO insights into paid media and content strategies. • Implement and maintain website tracking through Google Tag Manager. • Collaborate Across the Marketing & Revenue Team • Feed paid media performance data, search intent trends, and AI-discovery insights back into the content engine—partnering with creative, copywriting, and content teams so messaging continually evolves based on real-time market signals. • Work hand-in-hand with Revenue Operations to manage multi-touch attribution models, ensuring all digital spend is mapped to pipeline velocity and closed-won revenue. • Support integrated campaigns by handling all paid advertising components: planning, audience building, ad construction, trafficking, and measurement. • Contribute to quarterly and annual marketing planning by providing paid media performance data and forward-looking budget recommendations.

🎯 Requisitos

• 5+ years managing substantial B2B SaaS paid media budgets with demonstrable results—specific experience driving pipeline from Google Ads, LinkedIn, and Meta is essential. • Hands-on use of AI-driven marketing workflows—ad copy generation, audience modeling, bid optimization, and creative testing at scale. • Expert-level command of Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, GTM and SFDC reporting. • Practical experience using B2B intent platforms (6sense, Demandbase, or equivalent) to build targeted account-based campaigns in close partnership with Sales. • Ability to move beyond surface-level reporting—interpret multi-touch attribution, journey-aware bidding signals, and predictive analytics to make budget decisions with confidence. • Solid understanding of CMS management, landing page builders (e.g., Unbounce, Webflow), and conversion rate optimization best practices. • Comfortable tying digital spend directly to pipeline and closed-won revenue; you speak the language of Sales and RevOps, not just marketing. • A bias for action and experimentation in a fast-changing landscape where AI platforms and buyer behaviors shift quickly.

🏖️ Benefícios

• Health insurance • 401(k) plan • Paid parental leave • Generous PTO • Flexible work schedules • Remote work opportunities • Paid company holidays • Appspace Quiet Fridays (No non-essential internal meetings scheduled) • A casual dress work environment