Demand Generation Specialist

🕒 5 dias atrás

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Arbiter

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1984

📚 Educação

⚽ Esportes

☁️ SaaS

💰 Debt financing em 2020-03

Education • Sports • SaaS

A Arbiter é uma plataforma de software conectada para esportes e atividades escolares (K–12) que centraliza o registro, integração, agendamento de eventos e jogos, gestão de instalações, atribuição de oficiais, acompanhamento de elegibilidade, pagamentos (Arbiter Pay) e comunicações em um único sistema. A empresa apoia escolas, designadores, associações e órgãos governamentais com ferramentas para reduzir o trabalho manual, garantir a conformidade e as regras de elegibilidade, processar pagamentos online seguros e 1099s, realizar verificações de antecedentes e fornecer relatórios e visibilidade em distritos e organizações estaduais. A Arbiter enfatiza a economia de tempo para administradores e equipes atléticas e atende ao ecossistema escolar e de arbitragem há mais de 40 anos.

Descrição

• Build and manage nurture strategy in HubSpot including workflow builds, segmentation, lifecycle-appropriate messaging, and ongoing optimization • Run email marketing programs from brief through deployment and performance analysis • Keep lead scoring and segmentation logic clean and current as the business evolves • Track and own MQL volume, lead quality, and funnel conversion and take action when the numbers move • Build documented, repeatable demand systems that connect inbound and outbound efforts and scale with the business • Surface performance insights proactively and report before someone asks • Monitor funnel conversion and win rates, partnering cross-functionally with sales, enablement, and marketing to diagnose deviation and suggest corrective actions quickly • Partner with content and sales on webinar strategy, promotion, and follow-up sequences • Work alongside the BDR team and sales leadership on outbound programs, contributing campaign structure, messaging inputs, and follow-up logic while sales owns the motion • Coordinate with content, agency partners, and sales to keep messaging aligned and timing consistent across channels • Support BDR, Sales and Enablement with the messaging and supporting content they need to build consistent pipeline

🎯 Requisitos

• 4–6 years in demand generation, growth marketing, or a hybrid marketing/operations role at a B2B or SaaS company — you have owned programs, not just supported them • Deep HubSpot proficiency and working knowledge of Salesforce; you know how the systems connect and why it matters • A bias toward action. You figure out what needs to happen and do it, then report back • Strong analytical instincts: you read performance data, form a point of view, and adjust accordingly • The ability to work independently but effectively • Experience coordinating across sales, content, and external agency partners while keeping stakeholders informed

🏖️ Benefícios

• Cellphone or personal device to receive MFA (multi-factor authentication) texts or calls • Have an internet connection that’s adequate for their job, a minimum of 10Mbps down