Executive Director, HCP Marketing – CIDP Indication Lead

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🕒 6 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Esta empresa já patrocinou vistos H1B no passado.

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argenx

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2008

🏥 Saúde

💼 Consultoria

🧬 Biotecnologia

Healthcare • Consulting • Biotechnology

A argenx é uma empresa de biotecnologia comprometida em melhorar a vida dos pacientes por meio de inovação em imunologia. A empresa concentra-se no desenvolvimento de terapias inovadoras baseadas em anticorpos para tratar doenças autoimunes graves. Adotando uma abordagem colaborativa com cientistas pioneiros e parceiros acadêmicos, a argenx acelera a descoberta de anticorpos terapêuticos que têm como alvo vias específicas das doenças. Os produtos proprietários da empresa, como o efgartigimod, têm como objetivo tratar doenças em que os anticorpos IgG são patogênicos. A argenx enfatiza a inovação, a ciência da colaboração e abordagens centradas no paciente em sua missão de oferecer soluções médicas transformadoras.

Descrição

• Lead HCP promotional strategy and execution to maximize VYVGART Hytrulo growth in CIDP • Monitor portfolio performance, market dynamics, customer feedback, and engagement data • Define the dual-asset strategy and co-positioning framework for the Empasiprubart CIDP launch • Develop a franchise-level value narrative differentiating two CIDP brands • Lead HCP disease awareness and unbranded education strategies • Ensure field teams have appropriate messages, tools, training, and customer context • Co-create evidence-generation priorities with Medical and Development • Anticipate competitive shifts and adapt ecosystem strategy • Represent the HCP customer on the CIDP Indication Strategy Team • Provide direction, prioritization, and performance expectations for workstreams and initiatives • Develop executive-ready strategic recommendations using analytics and scenario modeling • Ensure Neurology HCP engagement reflects enterprise experience standards, journey design principles, voice of customer, and consistent practices • Lead, coach, and develop HCP Experience team members, including direct reports and matrixed contributors • Create development opportunities for team members and junior marketing talent • Foster customer-centricity, accountability, co-creation, innovation, excellence, and humility • Ensure compliance, sound judgment, and understanding of the regulatory environment for HCP marketing in complex biologics and rare disease markets

🎯 Requisitos

• Bachelor’s degree required • Approximately 12–15+ years of relevant experience • Significant experience in HCP marketing, specialty marketing, launch planning, lifecycle management, or therapeutic area strategy • Experience in rare disease, immunology, neurology, biologics, or other complex treatment markets • Experience developing and executing integrated marketing strategies across multiple customer segments, channels, brands, indications, or lifecycle stages • Experience with product launch and lifecycle management • Strong understanding of HCP customer journeys, peer influence models, KOL engagement, field enablement, disease-state education, and omnichannel engagement • Experience leading cross-community teams in a matrix environment • Experience managing budgets, strategic priorities, agency partners, and complex executional workstreams • Demonstrated ability to develop talent, coach teams, and lead through organizational growth, ambiguity, and change • Deep understanding of HCP marketing strategy, customer engagement, and commercial execution in specialty, rare disease, biologics, or similarly complex markets • Strong knowledge of Neurology customer ecosystems • Ability to develop integrated HCP engagement strategies across multiple brands, indications, customer segments, and lifecycle stages • Strong strategic thinking and analytical problem-solving skills • Ability to lead in a matrix environment and influence senior stakeholders • Experience shaping customer-centered HCP journeys, engagement plans, disease-state education, peer-to-peer strategies, congress strategies, and field enablement approaches • Ability to translate complex clinical, product, access, and market information into clear messages and resources • Understanding of personal and non-personal promotion, digital and omnichannel engagement, modular content, customer analytics, and agile marketing • Experience partnering with Field, TLL, Medical, Market Access, Patient Experience, Digital, Insights, Legal, Regulatory, Compliance, and external agency partners • Strong leadership presence and communication skills • Ability to balance enterprise coordination with brand and indication-specific accountability • Flexible to travel based on business needs • Advanced degree in a relevant field preferred • Experience working in a rapidly scaling or evolving organization preferred

🏖️ Benefícios

• Short-term incentive program eligibility • Long-term incentive program eligibility • Comprehensive benefits package • Retirement savings plans • Health benefits • Equal opportunity and inclusive employment environment • Reasonable accommodation during application and interview process