Lifecycle Marketing Manager

🕒 Março 18

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Audien Hearing

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2020

👥 B2C

🛍️ Comércio Eletrônico

🔧 Hardware

B2C • eCommerce • Hardware

Audien Hearing é uma fabricante e varejista direta ao consumidor dos EUA de aparelhos auditivos e acessórios registrados pela FDA, vendidos sem prescrição. Oferece uma variedade de modelos (controlados por aplicativo e com tela sensível ao toque) que proporcionam perfis sonoros personalizados, múltiplos modos de audição e opções de bateria/carregamento a preços muito mais baixos do que os dispositivos convencionais de prescrição. A empresa enfatiza acessibilidade e um preço acessível (“Audição Para Todos”), oferece um teste por 45 dias sem riscos, suporte vitalício, créditos de troca, envio rápido gratuito e vende online e através de grandes varejistas.

Descrição

• Own and lead the lifecycle marketing strategy across email, SMS, and mail channels to support customer acquisition, onboarding, engagement, retention, and winback. • Develop segmentation strategies to deliver targeted and personalized campaigns based on behavioral, transactional, and demographic data. • Design and optimize automated lifecycle journeys (e.g., welcome series, abandoned cart, reactivation) and promotional campaigns to increase conversion, drive purchase rates, and decrease return rates. • Drive database growth and health, including opt-in strategies, list hygiene, and compliance with privacy regulations (CAN-SPAM, TCPA, GDPR, etc.). • Set and manage KPIs for acquisition, retention, engagement, churn reduction, and revenue contribution from email/SMS. • Partner with Creative and Content teams to ensure messaging is compelling, brand-aligned, and optimized for performance. • Conduct A/B testing across campaigns and automation flows to continuously improve performance. • Analyze and report on campaign effectiveness, customer behavior trends, and key business metrics. • Evaluate and manage relationships with ESPs, SMS platforms, and other Martech partners.

🎯 Requisitos

• 6+ years of experience in digital or lifecycle marketing, including 2+ years in a leadership role focused on email and SMS • Proven track record building and scaling lifecycle operations in eCommerce and DTC business environments that drive revenue and retention • Deep understanding of CRM strategy, customer segmentation, personalization, and marketing automation tools • Strong analytical skills and comfort working with data to inform decisions (experience with tools like Google Analytics, Looker, Tableau, etc.) • Hands-on experience with major ESPs (e.g., Klaviyo, Braze, Iterable) and SMS platforms (e.g., Attentive, Postscript) • Familiarity with customer journey mapping and growth frameworks • Strong project management and cross-functional collaboration skills • Excellent communication and leadership capabilities.

🏖️ Benefícios

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development opportunities