Senior Growth Marketing Manager

🕒 Maio 12

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Authentic8

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🔒 Cibersegurança

📋 Conformidade

🏛️ Governo

💰 Series B em 2017-08

Cybersecurity • Compliance • Government

A Authentic8 é uma empresa especializada em navegação segura e investigações digitais através de sua plataforma Silo. O Silo oferece uma experiência de navegação altamente segura e isolada, que protege os usuários contra malware e acesso não autorizado a dados, enquanto mantém o anonimato na superfície, deep e dark web. Os produtos da empresa, como o Acesso a Aplicações com Confiança Zero e Isolamento de Links Web Arriscados, garantem acesso seguro e gerenciado a aplicativos e conteúdos web, aderindo a rigorosos padrões de cibersegurança e conformidade. Eles atendem a agências governamentais e empresas comerciais, oferecendo soluções de inteligência em cibersegurança, crimes financeiros, conformidade e acesso seguro a aplicativos em diversas redes e dispositivos.

Descrição

• Build a smarter, faster demand engine, architecting and executing a full-funnel strategy to drive sustainable growth. • Own and optimize the entire customer lifecycle, from initial awareness and acquisition to customer activation, retention, and expansion. • Design and execute persona-based and use-case-based campaigns that speak directly to the unique needs of prospective customers. • Develop and manage targeted marketing campaigns for our existing customer base to increase product adoption, drive upsell/cross-sell opportunities, and cultivate brand advocates. • Leverage AI to enhance every stage of the funnel, from improving segmentation and targeting, to accelerating campaign production and testing, to optimizing lead nurture and reporting. • Build and manage a sophisticated email marketing engine for both prospects and customers, including AI-powered nurture programs and campaigns that drive revenue. • Champion a culture of continuous, data-driven improvement by constantly analyzing campaign performance, user behavior, and cohort data to identify optimization opportunities across the entire lifecycle. • Collaborate closely with Product Marketing, Content Marketing, Product Management, Sales, and Customer Success teams to ensure a cohesive customer experience and tight alignment on growth initiatives.

🎯 Requisitos

• A "player-coach" mindset. You are equally comfortable setting the high-level growth strategy and rolling up your sleeves to execute campaigns, analyze data in GA4, and build reports in Salesforce. • 5+ years of experience in demand generation, growth marketing, or performance marketing, preferably within the cybersecurity or enterprise SaaS industry. • Bachelor's degree in Marketing, Business, Communications, or related field • A genuinely AI-first marketer. You are deeply performance-oriented and have hands-on experience using AI tools to fundamentally improve segmentation, targeting, campaign production (copy, graphics, etc.), testing, lead nurture, reporting, and funnel optimization. • Experience marketing to technical audiences like CTI, SOC, and OSINT professionals. You understand how to craft compelling messages that resonate with their specific needs and pain points. • A proven track record of building and scaling successful full-funnel marketing programs that have demonstrably impacted not only lead generation but also customer retention and expansion (LTV). • Deep, hands-on expertise with the modern B2B marketing tech stack, including LinkedIn Campaign Manager, Google Ads, Reddit Ads Manager, GA4, Salesforce, Semrush, and Marketo (or a similar marketing automation platform). • A relentless "test-and-learn" mindset and a high degree of comfort operating in a fast-moving, dynamic environment. • A highly analytical and data-driven approach. You have a passion for marketing attribution and cohort analysis, and you use data to make and justify decisions.

🏖️ Benefícios

• flexible time off • competitive benefits • a discretionary bonus • stock options