Performance Marketing Lead

🕒 Julho 21

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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AutoRentals.com

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2012

🚘 Automotivo

📦 Logística

🏨 Hospitalidade

Automotive • Logistics • Hospitality

AutoRentals.com apresenta preços e disponibilidade de aluguel de carros em tempo real para uma base de clientes mundial. Desde seu início em 2012, a AutoRentals.com cresceu de um site de reservas focado nos EUA para uma plataforma global que oferece a mais ampla gama de inventário na indústria de aluguel de carros. Avançando, nossa missão é proporcionar a cada cliente uma experiência personalizada que o leve ao carro perfeito pelo melhor preço.

Descrição

• Write, test, and optimize high-converting copy and creative direction for: • - Paid and organic social media • - Paid and lifecycle email campaigns • - Display, retargeting, and OTT/CTV ads • Build, launch, and optimize campaigns directly across: • - Social media platforms • - Email marketing platforms • Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals • Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC • Own end-to-end social media marketing strategy, including: • - Paid social performance • - Organic social content strategy and publishing • - Channel growth, engagement, and brand consistency • Ensure social content supports acquisition, retargeting, and lifecycle efforts • Align social storytelling with performance goals and campaign calendars • Define channel strategy, testing roadmaps, and budget allocation for Paid Media, OTT & Channel Ownership • Serve as the primary owner of all paid media agencies • Lead and mentor a lean internal marketing team • Create clarity around ownership between internal resources, agencies, and partners • Own performance KPIs, including: • - ROAS, CAC, CPA, LTV • - Conversion rates across the funnel • - Incrementality by channel • Deliver concise, executive-ready performance updates

🎯 Requisitos

• 5+ years in performance or growth marketing lead or equivalent • Proven experience writing and optimizing conversion-focused copy for paid media and email • Hands-on experience with: • - Paid and organic social media • - Email marketing platforms - Klaviyo Preferred • Strong working knowledge of SEM/PPC and OTT/CTV • Experience managing agencies and small, high-impact teams • Data-driven mindset with strong analytical instincts • Experience in travel, e-commerce, marketplaces, or high-intent consumer products (Preferred) • Familiarity with affiliate marketing, widgets, and partner-driven acquisition (Preferred) • Experience with CRO, landing-page optimization, and attribution models (Preferred)

🏖️ Benefícios

• Competitive Compensation • Medical • Dental • Vision • 401K with Company Match!