Performance Media Marketer

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🕒 Setembro 10

🇨🇴 Colômbia – Remoto

💵 COP104.000.000 - COP146.000.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

👻 Score fantasma 2%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Novo

Novo

201 - 500 funcionários

Fundada em 2016

💳 Fintech

🤝 B2B

🏦 Bancário

💰 $35.000.000 Series B em 2022-11

Fintech • B2B • Banking

A Novo é uma empresa fintech que oferece uma gama de serviços bancários voltados para pequenas empresas, freelancers, autônomos e consultores. Conhecida por sua plataforma fácil de usar, a Novo fornece ferramentas como contas bancárias empresariais, cartões de crédito, soluções de financiamento e contabilidade com categorização de transações alimentada por IA. A Novo integra-se com as principais ferramentas de negócios e oferece recursos para ajudar os clientes a gerenciar orçamentos, faturamento e informações financeiras. Oferecendo serviços bancários seguros e sem complicações, a Novo faz parceria com bancos como o Middlesex Federal Savings para fornecer contas de depósito seguradas pelo FDIC.

Descrição

• Own paid program execution end to end across Google Ads, Meta, and other programmatic/paid social channels • Build, launch, and manage campaigns across Search, Demand Gen, Mobile UAC, and paid social • Optimize daily budget allocation and recommend spend shifts based on performance • Set up and maintain tracking, UTMs, and conversion measurement • Build AI workflows to streamline operations and provide insights • Monitor campaign performance against CAC, ROAS, CPA, and signup targets • Analyze trends and create optimization plans involving bids, audiences, budgets, and creative • Build and maintain performance dashboards and recurring reports • Run structured tests across audiences, creative, bidding strategies, and landing pages • Partner with design and creative teams on ad creative • Work with Strategy & Analytics on tracking, attribution, and reporting • Collaborate with design and lifecycle partners to align paid creative and messaging • Communicate campaign performance and budget decisions to stakeholders

🎯 Requisitos

• 3+ years of hands-on experience running paid campaigns on Google Ads and Meta Ads Manager, with exposure to other programmatic channels • Track record of owning budget allocation and pacing, and making data-backed spend decisions • Strong analytical skills and spreadsheet/reporting proficiency • Familiarity with using AI to build custom analyses and workflows • Attention to detail across campaign setup, tracking, budgets, and reporting • Experience with UTMs, pixels, conversion APIs, GA4 or similar • Self-starter able to drive a testing roadmap and daily campaign management with minimal oversight • Excellent written and verbal communication skills • Experience working cross-functionally with design, analytics, and growth teams • Fluent in English • Nice to have: fintech, startup, or high-growth environment experience • Nice to have: additional programmatic/DSP or paid social platforms • Nice to have: Metabase, Looker, Tableau, or similar BI tools

🏖️ Benefícios

• Learning and development budgets • Positive, inclusive, supportive culture • Modern technologies and architecture patterns • Distributed team across LatAm • Offices in NYC and India

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