B2B Copywriter – Messaging Strategist

🕒 Agosto 29

🇺🇸 Estados Unidos – Remoto (EUA)

⏳ Contrato/Temporário

🟡 Pleno

🟠 Sênior

📝 Redator Publicitário

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Barrena Branding & Marketing

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2023

📣 Marketing

💼 Consultoria

Marketing • Consulting

A Barrena Branding & Marketing é uma agência de branding e marketing full-service que ajuda empresas a fortalecer sua identidade digital e expandir sua presença no mercado. Com mais de 8 anos de experiência, a Barrena oferece design de marca e de sites, estratégia de marketing e execução (incluindo serviços de CMO fracionado), gestão de PR e reputação, criação de conteúdo e storytelling, e branding de talentos e atração. Atuamos com organizações em todos os estágios — de startups a grandes empresas — oferecendo serviços personalizados, à la carte, para complementar equipes internas ou atuar como um parceiro de marketing externo completo.

Descrição

• Write website copy for B2B companies, including homepages, product and service pages, industry pages, solution pages, landing pages, and other website content • Develop brand positioning and strategic messaging frameworks • Create value propositions, messaging pillars, differentiators, key messages, and audience-specific messaging • Translate complex technical products and services into clear, compelling, benefit-driven copy • Participate in client discovery and stakeholder interviews • Conduct competitive and messaging research to identify differentiation opportunities • Develop messaging for buyer personas and stages of the buying journey • Write headlines, calls to action, and conversion-focused website copy • Collaborate with strategists, designers, developers, SEO specialists, and other team members • Incorporate SEO strategy and target keywords naturally into website copy when appropriate • Edit and strengthen existing copy for clarity, consistency, differentiation, and brand voice • Ensure copy is polished, accurate, on-brand, and ready for client delivery

🎯 Requisitos

• 5+ years of professional copywriting, content, or messaging experience • Demonstrated experience writing website copy for B2B companies • Strong preference for experience with technology, SaaS, cybersecurity, AI, healthcare, professional services, or other complex industries • Ability to translate sophisticated or technical subject matter into clear, engaging copy • Strong understanding of how B2B messaging differs from consumer-focused copy • Demonstrated experience writing complete, multi-page B2B websites • Strong understanding of website hierarchy, user journeys, calls to action, and conversion • Ability to develop consistent messaging across an entire website • Experience collaborating with designers, strategists, SEO specialists, and developers • Hands-on experience developing brand positioning and strategic messaging • Experience developing value propositions, messaging pillars, differentiators, audience messaging, and brand narratives • Ability to identify meaningful competitive differentiation • Comfortable conducting client discovery and turning research into a clear messaging framework • Exceptional command of grammar, structure, tone, and storytelling • Comfortable participating in client discovery calls, presenting messaging recommendations, and incorporating feedback • Ability to work effectively with remote teams, communicate proactively, manage deadlines, and deliver polished work • Ability to use AI tools appropriately for research, ideation, and efficiency while maintaining original thinking and human-written copy • Resume required • Brief note about B2B writing experience required • Examples of B2B website copy required • At least one complete or multi-page website example required • Examples of positioning, messaging frameworks, value propositions, or strategic messaging work required • Explanation of role in submitted examples required

🏖️ Benefícios

• Fair compensation based on skill level and value brought • Potential to evolve into a longer-term or full-time opportunity based on performance and business needs • Remote work arrangement