Product Manager, Research Instruments

🕒 Maio 23

🏄 California – Remoto

🏄 California – Remote

💵 $154.100 - $246.600 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

✅ Gerente de Produto

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BD

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1897

⚕️ Seguro de Saúde

💊 Farmacêutico

🔬 Ciência

💰 $24.000.000 Grant em 2020-07

Healthcare Insurance • Pharmaceuticals • Science

A BD é uma das maiores empresas globais de tecnologia médica do mundo e está avançando o mundo da saúde ao aprimorar a descoberta médica, o diagnóstico e a entrega de cuidados. A empresa apoia os heróis na linha de frente dos cuidados de saúde desenvolvendo tecnologia, serviços e soluções inovadoras que ajudam a avançar tanto a terapia clínica para os pacientes quanto o processo clínico para os prestadores de cuidados de saúde. A BD e seus 65.000 funcionários têm paixão e compromisso em ajudar a melhorar os resultados dos pacientes, aprimorar a segurança e a eficiência do processo de entrega de cuidados dos clínicos, capacitar os cientistas de laboratório a diagnosticarem melhor doenças e avançar as capacidades dos pesquisadores em desenvolver a próxima geração de diagnósticos e terapias. A BD tem presença virtualmente em todos os países e faz parceria com organizações ao redor do mundo para lidar com alguns dos desafios mais difíceis da saúde global. Ao trabalhar em estreita colaboração com os clientes, a BD pode ajudar a melhorar os resultados, reduzir custos, aumentar eficiências, melhorar a segurança e expandir o acesso aos cuidados de saúde. Em 2017, a BD recebeu a C. R. Bard e seus produtos na família BD. Para mais informações sobre a BD, visite bd.com. Veja as diretrizes da comunidade aqui: https://tinyurl.com/yunjmzkx

Descrição

• Own the US regional go-to-market strategy for the Research Instruments portfolio, including major platform launches, lifecycle management, and portfolio optimization. • Translate global product strategy into region-specific positioning, segmentation, and value propositions tailored to capital purchasing decisions. • Develop and maintain a clear positioning & messaging architecture (core narrative, proof points, competitive differentiation, application-led messaging) used consistently across campaigns, sales tools, and customer conversations. • Partner with Field Applications to translate workflows into application claims, demo stories, and configuration guidance; ensure messaging reflects real-world performance and user outcomes. • Define regional launch standards and ensure consistent, high-quality execution across instrument platforms and configurations. • Drive pipeline creation, opportunity quality, and win-rate improvement for Research Instruments through coordinated regional marketing and field execution. • Own the regional segmentation and prioritization model (ICP definitions, addressable labs, use cases, whitespace) to focus coverage and improve conversion in high-value segments. • Partner with Sales Ops/Finance on forecasting inputs (pipeline health, conversion assumptions, launch ramps) and provide regular readouts on risks, upside, and mitigation actions. • Partner with Growth Marketing to support top-of-funnel awareness and consideration, while owning downstream conversion and deal support. • Identify gaps in pipeline coverage, segment penetration, and deal progression; recommend corrective actions. • Lead regional pricing, discounting guidance, and promotional strategy for Research Instruments in collaboration with pricing, finance, and sales leadership. • Own and communicate regional pricing strategy (list price, promo levers, bundles/configurations, services/accessories attach) aligned to value, competitive dynamics, and growth goals. • Establish deal governance and guardrails (discount bands, approvals, exceptions) and coach the field on value framing and negotiation best practices. • Support complex deal strategy, configuration guidance, and value-based selling approaches for priority and strategic accounts. • Provide senior-level sales and field enablement leadership for capital equipment, including development of playbooks, launch kits, competitive tools, and messaging frameworks. • Partner closely with Regional Sales Leadership and Field Applications to align marketing priorities with coverage models, territory needs, and sales motions.

🎯 Requisitos

• Bachelor’s degree in science, engineering, marketing, or an equivalent field required • 5+ years of experience in product marketing, marketing management, or commercial roles within life sciences or technology-driven markets required • Demonstrated success leading regional go-to-market strategies and complex capital product launches • Strong experience partnering with sales leadership and field applications teams required • Proven ability to influence across a matrixed organization without direct authority required • Excellent communication, analytical, and business acumen

🏖️ Benefícios

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities