Marketing Manager, Diagnostics

🕒 Julho 27

🍂 Massachusetts – Remoto

🍂 Massachusetts – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Beacon Biosignals

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A Beacon Biosignals é uma empresa focada em impulsionar a medicina de precisão para o cérebro. Sua plataforma de neurobiomarcador de EEG foi projetada para acelerar ensaios clínicos e permitir novos tratamentos para pacientes com doenças neurológicas e psiquiátricas. A plataforma captura uma ampla gama de atividades cerebrais em tempo real e utiliza aprendizado de máquina para analisar dados de EEG em relação à eficácia do tratamento, seleção de dosagem e estratificação populacional. A Beacon Biosignals faz parcerias com empresas biofarmacêuticas, centros médicos acadêmicos e desenvolvedores de neurotecnologia para melhorar o diagnóstico e tratamento de doenças neurológicas e psiquiátricas.

Descrição

• In partnership with our RevOps team, maintain clean, actionable data across our diagnostics marketing and sales systems • Implement tagging structures and workflows that enable our team to work more efficiently • Manage the marketing attribution model across touchpoints • Own day-to-day execution within our CRM: email campaigns, workflows, lead tracking, and list management • Maintain and update Diagnostic-specific pages on our website (Framer CMS); coordinate with internal designers on content refreshes • Build and manage an editorial calendar and grow our LinkedIn presence (with expansion to other platforms) • Track relevant awareness days, research milestones, and cultural moments to keep our content timely • Manage digital campaigns including copy generation, design, UTM tracking, vendor management, and ROI analysis • Collaborate with in-house designers to produce engaging visuals, animations, and data storytelling • Develop and maintain sales enablement materials for sleep physicians, neurologists, and PCPs • Support cross-functional project coordination, including managing Asana boards and facilitating internal marketing communications • Build out and manage ideal customer profiles (ICPs) with targeted messaging and value props for each • Own our conference calendar end-to-end, from identifying opportunities to post-event ROI analysis • Coordinate event logistics: registration, booth materials, swag, vendor communications, budget tracking • Develop pre- and post-event outreach strategies, including attendee targeting and follow-up campaigns • Manage deadlines around scientific content submissions (abstracts, posters) and social amplification around events • Identify award opportunities and manage submissions from application to announcement • Scout podcast and speaking opportunities for our subject matter experts.

🎯 Requisitos

• Bachelors degree and 5+ years of experience in Marketing Operations or Marketing Analytics • Deep expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot) • Experience in medical device, diagnostics, marketing • Familiarity with FDA-regulated promotional content and compliance review processes • Experience with Framer, Webflow, or similar no-code CMS platforms • Background supporting a dual or multi-audience brand • Basic design literacy; experience providing feedback on marketing collateral.

🏖️ Benefícios

• Equity • PTO • Other benefits