Paid Ads Specialist

🕒 Julho 23

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Binance

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2017

₿ Cripto

💳 Fintech

💰 Initial Coin Offering em 2020-12

Crypto • Fintech

Binance é a principal exchange de criptomoedas do mundo, atendendo a mais de 235 milhões de usuários registrados em mais de 180 países. A plataforma oferece uma ampla variedade de serviços, incluindo a negociação de mais de 350 criptomoedas nos mercados Spot, Margem e Futuros. Os usuários também podem comprar e vender cripto via Binance P2P, obter rendimentos com o Binance Earn e negociar NFTs no marketplace Binance NFT. A Binance oferece taxas de transação baixas e diversas opções de pagamento, tornando-se a escolha preferida de entusiastas de criptomoedas no mundo todo.

Descrição

• Conduct in-depth keyword research for App Store Optimization (ASO) and paid search (Apple Search Ads, Google Ads), and apply insights to metadata, campaigns, and creative strategy • Own and optimize Apple Search Ads and Google Ads performance across both app and web campaigns • Manage and continuously optimize app store assets (icons, screenshots, videos) and paid search creatives and copy • Plan and execute A/B tests for app store listings to improve conversion rates • Monitor app store algorithms and performance trends, leveraging ASO and attribution tools to drive improvements • Work closely with creative, product, and analytics teams to align ASO and paid search efforts with broader growth goals

🎯 Requisitos

• Strong hands-on experience with Apple Search Ads and Google Ads (app and web) • Proven expertise in ASO strategies and app store algorithms • Solid experience with AppsFlyer, including deep links and deferred deep links • Proficiency with ASO and analytics tools (e.g. App Annie, Sensor Tower, StoreMaven, Mobile Action) • Experience in crypto, fintech, or online trading platforms would be advantageous • Ideal to have ASO experience across African markets

🏖️ Benefícios

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)