Marketing Manager

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Blavity Inc.

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51 - 200 funcionários

A Blavity Inc. é uma empresa apoiada por capital de risco que desenvolve soluções de produtos e mídia para consumidores negros e empresas que desejam alcançá-los. Nossa divisão de negócios, AfroTech, é uma rede profissional e solução de aquisição de talentos para as maiores empresas do mundo. Além disso, o Blavity Digital Media Group cria conteúdo para públicos negros em todas as plataformas. Hoje, somos o lar da maior rede de plataformas e marcas de estilo de vida que atendem às vidas multifacetadas dos millennials negros e da Geração Z através de conteúdo original, vídeo e experiências únicas. A empresa se tornou líder de mercado em mídia para negros, alcançando mais de 250 milhões de millennials por mês através de nosso crescente portfólio de marcas: Blavity News, 21Ninety, AFROTECH™, Travel Noire e Shadow & Act. Montada por talentos apaixonados, enérgicos e focados, nossa equipe Blavity, Inc. executa com nossos valores em mente: Amor à Comunidade, Transparência e Comunicação, Responsabilidade Coletiva e Aprender com os Erros. A Blavity, Inc. está continuamente procurando novos membros para a equipe que nos ajudem a continuar a crescer, cultivar nossa comunidade e avançar na nossa direção estratégica.

Descrição

• Own the Health Stack marketing and campaign calendar end to end, including planning and executing time-bound marketing campaigns across pharma, nurse, and physician outreach, event pushes, and editorial moments • Brief internal creative partners (Anselm and Lia) on campaign creative, storytelling series, and video concepts; submit requests to the Email Director for email marketing support and the Growth Director for paid and growth experiments • Own Health Stack's LinkedIn page including voice, cadence, and content calendar; post editorial, event, and campaign content formatted and framed for engagement and distribution on the platform • Proactively reach out to individuals on LinkedIn to invite them to Health Stack events and programming; grow community through comments, DMs, and relevant LinkedIn communities on behalf of the brand • Build a pipeline of potential partners including industry experts, pharma companies, associations, and community leaders in the health and med tech space; pitch and close partnership opportunities that drive audience, brand awareness, and event attendance • Equip partners with assets, messaging, and clear calls to action to promote Health Stack effectively; maintain relationships with existing partners and steward their experience • Own the Health Stack event attendance KPI; drive registrations and attendance through LinkedIn outreach, partner activation, campaign execution, and targeted marketing across pre-event, live-event, and post-event moments • Maintain a light but consistent presence on the Health Stack Instagram (approximately 5% of scope), repurposing high-performing content from LinkedIn and other channels • Design and lead growth experiments across content, outreach motions, and partner activations; track and report on follower growth, engagement, partnership pipeline, campaign performance, and event attendance • Translate insights into recommendations for leadership, own intake and prioritization for Health Stack marketing initiatives, and represent the Health Stack brand credibly in outreach, partnerships, and community moments

🎯 Requisitos

• Bachelor's degree or equivalent professional experience • 4+ years of experience in marketing, growth, or partnerships, ideally in a media, community, creator-led, or lifestyle brand environment • Proven track record running marketing campaigns end to end, from strategy through execution and measurement • Demonstrated success growing an audience or community on LinkedIn, with receipts • Proven ability to build and activate partnerships that drove measurable audience or event outcomes • Proven ability to partner cross-functionally in fast-paced, multi-brand or high-growth environments • Strong written communication and pitching skills