Product Manager – Growth, SEO

🕒 Abril 9

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Bold.org

SiteLinkedInTodas as Vagas

11 - 50 funcionários

💳 Fintech

📚 Educação

Fintech • Education

A Bold. org é uma empresa de tecnologia financeira e plataforma de bolsas de estudo que conecta doadores a estudantes, publicando e administrando milhares de bolsas exclusivas e associando candidatos a prêmios. A empresa também oferece produtos bancários integrados para estudantes e recompensas (cartão de débito e contas de depósito) através de um banco parceiro, além de ajudar doadores a criar bolsas e fundos dedutíveis do imposto de renda. A Bold. org combina a correspondência de bolsas de estudo voltada para a educação sem fins lucrativos com recursos bancários de fintech para consumidores e recursos educacionais.

Descrição

• Own the strategy and execution for growing qualified organic traffic • Improve signup conversion before email verification • Maximize the performance of group and partnerships landing pages • Build scalable landing page systems and architect blog and content engine • Run high-velocity A/B tests and obsess over mechanics of compounding organic growth • Collaborate closely with engineering and data teams for infrastructure and measurement • Report to SVP of Operations, working alongside Senior Product Manager and Head of Design

🎯 Requisitos

• Demonstrated success owning growth, SEO, or conversion optimization at a two-sided marketplace, EdTech platform, multi-brand website, or consumer FinTech company — ideally one with large-scale programmatic page systems and multiple distinct audience segments. You've moved real metrics, not just published content. • Deep fluency in SEO as a system — technical SEO, programmatic page generation, internal linking, search intent mapping, and information architecture. You think in compounding loops, not one-off keyword plays. Experience managing SEO across thousands of pages (scholarship listings, partner pages, blog content) is a strong signal. • Experience with multi-sided platforms or marketplaces where organic growth serves both supply and demand — you understand how page architecture, content strategy, and search intent differ across user types. • SQL + strong analytical instincts. You build your own dashboards, run your own queries, and generate models that guide real decisions. • Experience designing and running A/B tests and experiments at high velocity. You know how to structure tests, read results, and iterate fast. • Experience building or managing scalable landing page systems or content engines. You've thought about templates, dynamic pages, and content-at-scale — ideally in an environment where pages are generated programmatically, not hand-built. • Comfortable with AI tools, prompting, and automation. You use Claude, VS Code, Cursor, or similar AI-assisted development and analysis tools as force multipliers in your daily work. You don't wait for someone to build you a tool; you build your own workflows. • Strong project management and leadership. You've driven high-impact initiatives end-to-end in async collaboration environments (we use Linear). • A builder's mindset. You are comfortable operating with ambiguity and creating from scratch. • A high-performing individual contributor who enjoys deep focus work and learning rapidly. • You are kind. You make the people around you better.