Personalization Manager

🕒 5 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $125.000 - $136.000 / ano

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

👔 Gerente

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

Candidatar-se

Encontrar Vagas Remotas Similares

Receber Emails de Vagas Remotas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

Bounteous

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2003

🏢 Corporativo

☁️ SaaS

🤖 Inteligência Artificial

💰 Private Equity Round em 2021-08

Enterprise • SaaS • Artificial Intelligence

A Bounteous é uma empresa de soluções digitais conhecida por seu modelo de co-inovação, o qual auxilia marcas líderes a navegar transformações digitais e aprimorar experiências de usuário. A empresa faz parcerias com negócios de diversos setores, como serviços financeiros, saúde, telecomunicações, varejo, e conveniência, para oferecer soluções baseadas em dados. A Bounteous oferece expertise em áreas como inteligência artificial, análise de dados, comércio digital e habilitação em nuvem, ajudando seus clientes a aproveitarem a tecnologia para um crescimento sustentável e fidelidade à marca. Com presença global, a Bounteous é dedicada a criar estratégias digitais personalizadas e eficazes que impulsionam o sucesso nos negócios.

Descrição

• Mature and expand the adoption of testing and personalization projects at Bounteous along with the supporting technology • Demonstrate a proven track record in developing testing and personalization strategies aligned with client business objectives • Evaluate campaign effectiveness through report generation, insights provision, next-step delineation, and iterative testing plan refinement. • Maintain thorough documentation of testing and personalization processes, continually seeking areas for optimization. • Oversee the configuration, administration and operation of CRO platforms to support multi-channel campaigns • Audit Adobe Target and Adobe Experience Platform (AEP) audiences to identify overlap, collision risk, audience refresh cadence, and cross-activity conflicts impacting personalization experiences. • Analyze audience qualification and activation strategies across Adobe Target activities, including quantifying overlap rates, identifying conflicting messaging/experiences, and documenting current prioritization approaches. • Develop scalable governance recommendations for audience creation, sharing, lifecycle management, and experience prioritization across AEP and Adobe Target. • Define best practices for audience strategy, including audience granularity, recency windows, trait usage, overlap mitigation, and Target activity structuring, with clear “good vs. bad” implementation examples. • Partner with stakeholders to align on intended audience experiences, platform limitations within AEP, and recommended frameworks to improve personalization consistency and reduce experience conflicts.

🎯 Requisitos

• 2+ years of related experience in Product Management and Testing and Personalization with a proven track record of driving customer experience improvements • Understanding of database management and APIs • Previous work with CDPs, marketing automation, and omni-channel campaign management platforms required • Bachelor's degree in Marketing, Computer Science, Information Technology or a related field required • Agency experience preferred but not required • Solid understanding of digital marketing & data reporting • Passion for the digital domain and use of technology to solve business problems • Ability to learn new technologies at high level to identify use opportunities • Experience with tag management systems and data layers • Experience working with Adobe Target and Adobe Analytics • Be self-motivated, responsive, professional, and dedicated to customer success • Fluent in English language and is able to lead client meetings and conversations.