GTM Engineer, Marketing

Vaga não está no LinkedIn

🕒 Maio 21

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $120.000 - $135.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🧑‍💻 Engenheiro Full-stack

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Branch

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2014

🔌 API

🤝 B2B

☁️ SaaS

💰 $282.000.000 Series F em 2022-02

API • B2B • SaaS

Na Branch, estamos transformando a maneira como marcas e usuários interagem através das plataformas digitais. Nossas soluções de marketing móvel e deep linking são confiáveis para oferecer experiências integradas que aumentam o ROI, reduzem gastos desnecessários e eliminam a atribuição isolada. Ao integrar a tecnologia Branch em canais de marketing essenciais, incluindo aplicativos, web, e-mail, mídias sociais, busca e anúncios pagos, marcas líderes estão obtendo conversões de maior valor como nunca antes.

Descrição

• Own the HubSpot marketing automation layer — nurture workflows, behavioral triggers, lifecycle stage transitions, and form/landing page infrastructure • Build and maintain segmented nurture tracks by persona (HR leader, CFO, Ops) and vertical (restaurant, retail, healthcare), enabling personalized outreach at scale • Ensure all campaign activity in HubSpot is properly tracked, attributed, and linked to pipeline impact • Build and maintain the AI agent layer for content operations: first-draft blog post generation, content repurposing into ad/email/one-pager formats • Develop and automate the SEO/AEO keyword intelligence workflow — continuous ranking monitoring, competitor content gap analysis, and auto-generated content briefs • Explore and implement AI-assisted copy generation for nurture sequences and 1.1 ABM efforts, enabling higher volume without additional headcount • Own marketing attribution: standardize the attribution model across all campaigns and enforce consistent application • Build the automated weekly performance report — channel performance, MQL volume, cost-per-MQL by source, pipeline influence — aggregated from HubSpot, Google Analytics, and ad platforms • Flag campaign anomalies in real time (spend spikes without proportional pipeline impact, conversion rate drops by segment) • Manage the technical SEO tooling layer (we use Clearscope) and build a systematic keyword monitoring and content brief workflow • Monitor competitor content movements and organic ranking shifts, surfacing weekly opportunity briefs to Marketing leadership • Coordinate with the content AI agent (once built) to ensure SEO-optimized briefs are executed efficiently • Own lead enrichment, routing, and lifecycle stage logic for all Marketing-sourced contacts entering HubSpot • Monitor and maintain MQL-to-SQL conversion data quality, ensuring accurate handoff data between Marketing and Sales • Partner with Brian on the enrichment waterfall and data standards for Marketing-sourced contacts

🎯 Requisitos

• 3-5 years of experience in marketing operations or revenue operations at a B2B SaaS company • Hands-on HubSpot experience — you've built marketing automation workflows, behavioral triggers, lifecycle stage logic, and basic reporting, not just consumed them • Experience building or maintaining email nurture programs with measurable engagement outcomes (open rates, click rates, MQL conversion) • Familiarity with marketing attribution concepts and the ability to implement and maintain a consistent attribution model in HubSpot • Experience building with AI-assisted workflows or automation tools leveraging LLMs — you've experimented with or deployed AI in a marketing or ops context • Demonstrated ability to work independently on technical builds — you can take a requirement from a marketing stakeholder and execute without step-by-step direction • Strong written communication; you can summarize analytical findings clearly for a non-technical audience.

🏖️ Benefícios

• Market-leading medical, dental, and vision insurance • Stock options • Free Premium-Tier Origin Financial Wellness subscription • Monthly home-office stipend • 401k (TransAmerica) • 12-weeks paid parental leave for birthing and non-birthing parents • Flexible time off + sick and safe time • 11 paid company holidays • Branch@Branch Same Day Pay Option