Senior Paid Media Specialist

Vaga não está no LinkedIn

🕒 Ontem

🇦🇷 Argentina – Remoto

💵 $2.000 / mês

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Burly Boyz Moving & Storage

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2009

📦 Logística

👥 B2C

Logistics • B2C

A Burly Boyz Moving & Storage é uma empresa canadense de mudanças, fundada em 2009, que oferece serviços de mudança locais e de longa distância nas principais cidades do Canadá (Edmonton, Calgary, Mississauga/Toronto e Vancouver). A empresa realiza mudanças residenciais e comerciais/de escritórios, oferece serviços completos e parciais de embalagem, materiais para embalagem e armazenamento interno climatizado (de curto e longo prazo). Também destaca que não terceiriza seus serviços, pratica preços transparentes informados antecipadamente, possui credenciamento A+ do BBB, é membro da Canadian Movers Association e mantém altos índices de satisfação dos clientes. A empresa opera com equipes e caminhões próprios, já realizou mais de 10. 000 mudanças e se posiciona como a melhor empresa de mudanças do Canadá, com unidades em Alberta, British Columbia e Ontario.

Descrição

• Own paid acquisition end to end, from first click to booked move in the CRM • Run Google Ads across Search, Performance Max, YouTube, and Brand campaigns for 10+ city and service campaigns • Run Meta Ads and grow it into a significant second channel • Launch campaigns in new cities and service areas, including market research, geo-targeting, budgets, landing pages, and tracking • Test and launch new channels such as Microsoft Ads, TikTok, and ChatGPT ads with test plans and kill rules • Own budgets, bidding strategy, keywords, negatives, match types, audiences, and ad copy • Audit every account and improve structure, wasted spend, search terms, quality score, impression share, and conversion setup • Lower cost per lead and cost per booked job while protecting volume • Increase return on ad spend in every market • Run structured tests on ads, landing pages, and bidding, and report results • Build, edit, A/B test, and fix paid landing pages at lp.burlyboyzmoving.com • Maintain forms, UTMs, and click IDs passing correctly into the CRM • Own conversion tracking using Google Tag, Meta Pixel, Conversions API, and offline conversion uploads from Salesforce to Google and Meta • Maintain automations and identify silent tracking failures • Send weekly performance reports by city and campaign • Collaborate with SEO and digital media teammates • Work with sales on lead quality and optimize for booked moves • Take over and audit accounts, landing pages, and automations during the first 30 days • Deliver a written audit with the top 10 fixes ranked by dollar impact • Fix tracking and offline conversions, reduce wasted spend, restructure weak campaigns, and ship initial landing-page tests during days 31–60 • Scale effective campaigns, shift budget toward markets with the best cost per booking, launch one new channel test, and set targets for the next two quarters during days 61–90 • Measure success by booked moves, cost per booked job, ROAS, cost per qualified lead, tracking health, conversion rate, and ranking • Burly Boyz Moving operates local and long-distance moves across Alberta, British Columbia, and Ontario

🎯 Requisitos

• 5+ years managing paid media hands-on • At least $500K a year in spend under direct management • Expert in Google Ads: Search, Performance Max, bidding strategies, conversion goals, and offline conversion imports • Strong in Meta Ads, including the pixel, Conversions API, and lead-generation campaigns • Track record of auditing an account and lowering cost per acquisition; must provide a before-and-after example • Experience building and testing landing pages • Comfort with basic HTML/CSS, a page builder, or both • Solid tracking skills: Google Tag Manager, GA4, UTMs and click IDs, and how they pass into a CRM • Comfortable in spreadsheets and data, and able to explain the story behind numbers in plain language • Google Ads certification preferred • Experience with Claude, Meta, and other AI tools for analysis, ad copy, reporting, or automation is nice to have • Salesforce experience, especially lead and opportunity attribution, is nice to have • Experience with Make or Zapier is nice to have • Lead generation for a local or multi-location service business is nice to have • Experience with Reddit Ads, TikTok Ads, or other emerging channels is nice to have • Experience running ads across multiple cities or provinces is nice to have

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