Marketing Analytics Manager

Vaga não está no LinkedIn

🕒 Maio 14

⛷️ Utah – Remoto

⛷️ Utah – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📉 Analista de Dados

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Cision

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2000

🤝 B2B

📱 Mídia

B2B • Media • Marketing

A Cision é líder global em inteligência de mídia, oferecendo uma suíte abrangente de soluções de comunicação e relações públicas. A plataforma da empresa, CisionOne, fornece serviços de monitoramento de mídia, análises e gerenciamento de relacionamento para ajudar os clientes a entender, influenciar e amplificar suas histórias. A Cision auxilia seus clientes na identificação e conexão com jornalistas e influenciadores, distribuindo comunicações significativas de relações públicas e marketing, e medindo seu impacto. Com uma gama de marcas como Brandwatch e PR Newswire, a Cision apoia relações públicas e comunicações corporativas, gerenciamento de reputação de marca, insights de mídias sociais e relações com investidores.

Descrição

• Build, maintain, and continuously improve Marketing’s Power BI dashboards, including goal tracking, executive scorecards, and pipeline and attribution reporting • Translate stakeholder requirements into scalable data models, metric definitions, and reporting outputs that are clear, accurate, and easy to use • Execute and maintain standardized KPI frameworks, ensuring consistent definitions and calculations across all marketing reporting • Implement and support multi-touch attribution and pipeline reporting, ensuring data is accurately reflected across systems • Validate and reconcile data across platforms (e.g., Salesforce, Marketo, attribution tools, Power BI), identifying and resolving discrepancies • Monitor data flows across systems and troubleshoot inconsistencies in partnership with technical teams • Document data sources, metric logic, and reporting assumptions to support transparency and scalability • Partner cross-functionally to gather requirements, improve data quality, and enhance tracking and measurement capabilities • Support improvements to data structure, campaign tracking, and system integrations to increase reporting reliability • Prepare executive-ready dashboards and reporting outputs to support monthly, quarterly, and annual performance reviews

🎯 Requisitos

• 5–8 years of experience in marketing analytics, marketing operations, or reporting-focused roles in a B2B environment • Advanced expertise in Power BI, including data modeling, DAX, and dashboard development • Strong hands-on experience with multi-touch attribution and pipeline reporting • Familiarity with attribution platforms (specifically Marketo Measure) • Working knowledge of Salesforce, marketing automation platforms (Marketo), and marketing data flows • Strong analytical and problem-solving skills with high attention to detail • Ability to manage multiple projects and deliver high-quality outputs in a fast-paced environment • Effective communication skills for working with cross-functional stakeholders • Experience collaborating cross-functionally and facilitating working sessions with stakeholders

🏖️ Benefícios

• Competitive total rewards (base salary + bonus, if applicable) • Customizable benefits package (3 medical plans with Health Saving Account company match) • Generous paid time off starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. • Flexible time off for exempt team members + 13 paid holidays • Paid parental leave (including maternity + paternity leave) • Education assistance opportunities and free LinkedIn Learning access • Free mental health and family planning programs, including adoption assistance and fertility support • 401(K) program with company match • Pet insurance • Employee resource groups