Digital Marketing Manager

🕒 Julho 14

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

🌐 Marketing Digital

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CampusWorks, Inc.

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1999

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

A CampusWorks, Inc. é uma empresa que faz parceria com instituições de ensino superior para resolver desafios e melhorar os resultados dos estudantes por meio de planejamento estratégico e soluções tecnológicas. Somos especializados em serviços gerenciados, otimização de TI, planejamento estratégico, soluções empresariais, gestão de tecnologia e staff augmentation (alocação de profissionais). A CampusWorks oferece soluções sob medida para simplificar operações, aumentar a eficiência e alinhar a tecnologia às missões institucionais. Nossos serviços incluem viabilização de IA, avaliações de sistemas corporativos, staff augmentation e serviços compartilhados, entre outros. Ao priorizar relacionamentos significativos com os campi, ajudamos as instituições a alcançar todo o seu potencial e a promover um ambiente educacional próspero.

Descrição

• Own day-to-day website operations including content updates, backups, performance monitoring, and on-call response for site issues • Manage WordPress CMS including updates, plugins, themes, and third-party integrations • Build and maintain reusable components and code libraries for efficiency and scalability • Ensure website is responsive, accessible, and optimized across all devices and browsers • Monitor and automate lead capture forms and ensure all submissions route correctly to the CRM and sales reps • Define and track website success metrics including prospect engagement and time-on-site • Support website accessibility by maintaining digital content and web resources in alignment with accessibility standards and best practices • Partner with design to translate brand concepts into best-in-class web experiences • Develop and execute a comprehensive SEO strategy aligned with pipeline and revenue objectives • Own technical SEO including site architecture, crawlability, indexation, page speed, and mobile responsiveness across all digital properties • Conduct ongoing keyword research, competitive analysis, and market trend monitoring • Optimize landing pages, metadata, and internal linking for performance • Partner with content team to integrate SEO best practices into all digital content initiatives • Report on SEO performance on a regular cadence and adjust strategy accordingly • Manage and direct agency partners where applicable • Own conversion rate optimization strategy across the website and landing pages, driving continuous improvement in visitor-to-lead conversion • Design, execute, and analyze A/B and multivariate tests on landing pages, forms, calls-to-action, and key conversion paths • Use heatmaps, session recordings, and behavioral analytics to identify friction points and drop-off in the conversion funnel • Optimize page layouts, forms, and calls-to-action based on testing results and user behavior data • Partner with content and design to translate CRO insights into higher-converting page experiences • Establish conversion benchmarks by page and funnel stage, and report on performance trends over time • Collaborate with sales on lead quality feedback to continuously refine targeting, messaging, and on-page experience • Own all email marketing execution in Pardot; build and maintain automated nurture workflows tailored to buyer personas and long higher ed sales cycles • Manage all email drops to narrow and broad segments, including time-sensitive sends, with precision and compliance • Conduct A/B and multivariate testing on subject lines, content, and send times, and share results to build a culture of continuous improvement • Monitor and report on email performance metrics: open rates, CTR, conversions, deliverability, leads, and pipeline influence • Ensure compliance with CAN-SPAM, GDPR, and email best practices • Maintain email list hygiene and database health on an ongoing basis • Own reporting on marketing-generated leads and pipeline performance within Salesforce • Build and maintain dashboards tracking lead volume, conversion, and pipeline influence by channel and campaign • Partner with Sales to ensure accurate campaign attribution and lead source tracking within Salesforce • Deliver a regular reporting cadence to Marketing and Sales leadership on lead-to-pipeline performance, surfacing trends and opportunities for optimization • Manage a targeted paid media budget across select platforms (e.g. LinkedIn, Google) in support of key campaigns • Own campaign setup, audience targeting, and ongoing optimization within budget • Monitor and report on paid performance metrics: CTR, CPL, conversions, and pipeline influence • The responsibilities listed above are representative of the role and may be adjusted to meet organizational priorities.

🎯 Requisitos

• 7+ years in a digital marketing, marketing operations, or demand generation role with hands-on ownership of website CMS and Pardot • Proven experience managing WordPress at an operational level: CMS administration, plugin management, integrations • Strong SEO background including technical SEO, keyword strategy, and performance reporting • Experience with conversion rate optimization, including A/B testing, landing page optimization, and funnel analysis • Experience building and managing automated email nurture programs in Pardot or equivalent marketing automation platforms • Experience building and maintaining reports and dashboards in Salesforce, particularly around lead and pipeline performance • Highly analytical, comfortable owning dashboards, attribution reporting, and pipeline data • Able to manage multiple workstreams simultaneously without losing quality or deadlines • Naturally curious with a strong attention to detail • Self-directed and comfortable operating without a large team; this is a high-ownership individual contributor role

🏖️ Benefícios

• Competitive pay • Robust benefits for full-time employees • Professional development opportunities • Flexibility in work arrangements • Opportunities for meaningful work and charitable initiatives