Marketing Analyst II

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Capgemini

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1967

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

A Capgemini é líder global em parceria com empresas para transformar e gerenciar suas operações aproveitando o poder da tecnologia. Com expertise em uma ampla gama de setores, como aeroespacial, automotivo, bancário e saúde, a Capgemini oferece um portfólio de serviços em constante evolução para atender às necessidades, em constante mudança, de seus clientes. Suas ofertas incluem Cloud, cibersegurança, dados e inteligência artificial (IA), e gestão empresarial, entre outras. A Capgemini também enfatiza inovação e sustentabilidade, ajudando as empresas a alcançar a transformação digital enquanto promove a responsabilidade ambiental e social. Além disso, a Capgemini oferece oportunidades de carreira em diversos níveis e profissões, incentivando a inovação e a diversidade em sua força de trabalho.

Descrição

• The Marketing Data Analyst will manage and optimize strategies to bring customers back, especially those who have shown initial interest but may not have completed a desired action. • Increase customer retention, drive repeat business, and move prospects through the sales funnel effectively. • Responsible for developing business segment, function, and process knowledge, an understanding of business-area data and advanced analytics to successfully implement solutions that improves profitable growth. • Provides collaborative support for planning, development, testing, implementation, and monitoring predictive or prescriptive analytics solutions to strategic business problems and drive home future innovation. • Provides analytic and operational support for plans to implement user-centered, advanced analytical solutions to strategic business problems. • Key ownership areas may include market and competitive intelligence, user-centered solutions and implementation of advanced analytics projects; and support of strategy, planning and visioning. • Executes against project plans or agile user stories on time and effectively communicates the status of analytical solutions to key stakeholders. • Supports business objectives for acquisition, retention, cross-selling, profitability, and agency development by assisting in advanced analytic projects. • Researches market and competitive intelligence to drive strategy and identifies opportunities for innovation and advanced analytical solutions.

🎯 Requisitos

• Fluent in English- will work with a team in the US • Insurance Industry Experience preferred • Bachelor’s degree preferred in business, statistical, marketing or related field. • +2 years of experience of business research, analytics or related field required. • Layer in analytics including results from A/B or multivariate tests, knockout rates, drop off rates and other consumer and performance KPIs • Project management and execution of strategic roadmap • Documentation of changes in workflows • Competitive intelligence • Market research • Knowledge in over time trends performance • Marketing • Market research/competitive intelligence gathering • Data-driven decision making • **Software / Tool Skills** • Excel** • Powerpoint** • Word ** • Outlook •Undestanding of: Segment (CDP), snowflake, power BI

🏖️ Benefícios

• Competitive salary and performance-based bonuses • Comprehensive benefits package • Career development and training opportunities • Flexible work arrangements (remote and/or office-based) • Dynamic and inclusive work culture within a globally reknowned group • Private Health Insurance • Pension Plan • Paid Time Off • Training & Development