VP, Revenue Marketing

🕒 Julho 28

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CaptivateIQ

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2017

💼 Consultoria

🏭 Manufatura

📦 Logística

💰 $100.000.000 Series C em 2022-01

Consulting • Manufacturing • Logistics

A CaptivateIQ é uma solução moderna de comissões de vendas que ajuda as empresas a melhorar significativamente o desempenho de receita. Ao automatizar e simplificar todo o processo de comissões, permite que as equipes de vendas se concentrem em vender em vez de realizar tarefas administrativas. A plataforma oferece ferramentas para visibilidade e análises em tempo real, que motivam os representantes de vendas e oferecem insights aos líderes de vendas. A solução da CaptivateIQ é flexível, transparente e projetada para crescer com empresas em expansão, oferecendo recursos como inteligência impulsionada por IA e tecnologia SmartGrid™. Notavelmente, atende a vários setores, como serviços financeiros, manufatura, mídia e entretenimento, entre outros, proporcionando uma vantagem estratégica na gestão e otimização de iniciativas de gerenciamento de desempenho de vendas.

Descrição

• Own accountability for pipeline and revenue KPIs — including segment-level performance (enterprise vs. mid-market) — across all sources of demand. • Design and maintain a performance measurement architecture covering funnel velocity, channel ROI, and pipe-to-spend / cost of acquisition, adjusting tactics and investment accordingly. • Forecast, measure, and report on the impact of demand generation activities on pipeline and bookings, keeping leadership aligned with clear, consistent metrics. • Champion AI-native marketing operations as this function's core differentiator — using AI/agentic workflows (Claude, automation) to reset how demand gen, ops, and BDR run, rather than layering automation onto the existing playbook. • Audit and scale the marketing tech stack — HubSpot, UserGems, etc — into a seamless engine that scales without proportional headcount. • Install an operating cadence of weekly performance reviews and monthly budget alignment to drive financial accountability. • Partner closely with Corporate Marketing and Product Marketing to translate positioning and narrative into executable, on-brand campaigns. • Lead the demand generation team, prioritizing high-impact execution over operational noise. • Shift field strategy from digital saturation toward high-value in-person engagement — executive dinners, regional events, user conferences — with enablement that empowers BDR to prospect with precision. • Guide the BDR organization, keeping cadences and messaging tightly synced with demand gen and field activity, with full accountability for pipeline generation targets. • Extend BDR scope to include post-sale/expansion support where it strengthens retention and cross-sell, ensuring cadences stay coordinated with Customer Experience rather than operating as a separate motion. • Partner with Customer Experience to build and scale post-sale campaign strategy — supporting expansion pipeline and gross retention — as this motion matures alongside net-new demand gen.

🎯 Requisitos

• 10+ years of GTM leadership, featuring 5+ years driving revenue, demand, or field initiatives at scale, including 3+ years directly managing a BDR or sales development team. • Enterprise demand generation expertise is mandatory; additional exposure to mid-market segments is highly desirable. • Proven ability to architect measurement systems and operational infrastructure — funnel metrics, channel ROI, pipe-to-spend. • Expertise managing cross-functional teams and implementing a rigorous operational cadence across demand, ops, field, and sales development. • Track record integrating Claude or GPT-based workflows into marketing operations to streamline output and realize measurable efficiency gains. • Experienced in orchestrating high-value in-person experiences, regional programs, and integrated prospecting motions. • Deep understanding of B2B SaaS dynamics, specifically the land-and-expand model and the metrics critical to pipeline and revenue growth. • Experience managing external vendors and agencies. • Disciplined people leader with a track record of hiring, mentoring, and maintaining high standards through accountability and clear feedback. • Builder mindset: comfortable navigating ambiguity to establish a durable operating system within a high-growth, high-momentum environment.

🏖️ Benefícios

• Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents. • Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge. • Annual Stipends: Dedicated funds for your professional development and caretaking needs. • Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does. • Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future. • Premium Tools: The latest Apple hardware to empower you to do your best work. • Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.