Director of Consumer

🕒 Junho 2

🎸 Tennessee – Remoto

🎸 Tennessee – Remote

💵 $149.000 - $158.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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charity: water

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2006

🤝 Sem Fins Lucrativos

🤲 Filantropia

🌍 Impacto Social

Non-profit • Charity • Social Impact

charity: water é uma organização sem fins lucrativos dedicada a fornecer água potável limpa e segura para pessoas em países em desenvolvimento. A organização financia projetos de água sustentáveis, geridos pela comunidade, em locais remotos ao redor do mundo. charity: water garante que todas as doações públicas sejam usadas exclusivamente para financiar projetos de água, com um fundo separado cobrindo os custos operacionais. Seu impacto inclui mais de 171. 469 projetos de água em 29 países, atendendo milhões de pessoas.

Descrição

• Owning charity: water’s Spring recurring revenue target — acquisition, retention, upgrade, and LTV — as the primary measure of team success • Building and managing the full-funnel consumer donor journey from first gift through multi-year commitment. Actively looking at how to accelerate a donor's depth of giving and move consumer donors into Mid & Major portfolios • Designing and optimizing the 1x-to-Spring conversion pathway, evaluating one-time giving programs primarily through a recurring conversion lens • Partnering with the VP and Revenue Resources team to define ‘major donor ready’ signals and build the handoff infrastructure that captures them • Owning paid acquisition strategy across all channels (paid social, paid search, TV/CTV, display, direct mail); setting the brief, directing agency and contractor partners, and holding them accountable to performance • Managing a multi-channel paid media budget with rigor — forecasting, tracking, and reporting on CAC, CPA, ROAS, and revenue attribution • Building toward an AI-optimized media operating model that replaces long-term agency dependence, staying current on how AI is reshaping paid acquisition and accelerating its integration it into how the team operates • Managing and developing two direct reports: Campaign Senior Manager and Lifecycle Senior Associate, with clear performance expectations and regular developmental feedback • Building the feedback loops between paid media, lifecycle, and campaign functions that compound learning across every activation • Owning channel performance metrics: CPA, ROAS, retention rate, upgrade rate, Spring conversion from 1x, and LTV • Leading the Consumer team’s experimentation and testing infrastructure; frameworks that generate learning across creative, audience, and channel, not one-off tests • Partnering with Growth Product to improve Spring conversion rates, ARPU, and retention through landing page and onboarding experimentation • Partnering with Data & Analytics to establish Spring donor performance reporting as a single source of truth across acquisition, retention, upgrade, and LTV • Collaborating with Corporate Partnerships on shared audience strategy; partnership-driven awareness feeds paid retargeting poolsWorking with Revenue Resources on the upgrade pathways that move Spring donors toward major giving • Integrating AI tools into Consumer team workflows; creative optimization, audience targeting, performance monitoring

🎯 Requisitos

• 8-10 years in consumer marketing or fundraising with direct ownership of revenue targets, including significant time in a growth or performance marketing capacity • Hands-on paid media experience, you have personally directed paid acquisition strategy across digital channels (Meta, Google, paid social) and understand media planning, audience targeting, creative testing, and budget management at a meaningful scale. Agency direction experience required. • A commitment to integration & collaboration. You’re more eager to see the organization's revenue grow then just Consumer. You work well with Product, Engineering, and Design teams to deliver exceptional experiences and strong experimental designs. • Extensive experience with subscription or monthly giving programs. You have owned a recurring revenue product (subscription, membership, or monthly donor program) and have demonstrated results in acquisition, retention, and upgrade. • Full-funnel fluency: you’ve managed or closely directed paid acquisition, lifecycle communications, and campaign programs as an integrated system, not separate functions • Experience managing direct reports and agency or contractor relationships. You’ve developed people and held external partners accountable to performance • Strong analytical instincts. You are comfortable with CAC, LTV, retention cohort analysis, and the metrics that distinguish a healthy recurring revenue program from one quietly eroding • Clear POV on how AI is changing paid media and marketing operations and a track record of leaning into new tools before they become standard.

🏖️ Benefícios

• Unlimited PTO • Summer Fridays • 6-week paid sabbatical leave after 5 years of employment • Annual bonus potential through The Pool • 401k plan + employer match • Medical covered at 85% + Dental/Vision contributions • FSA + dependent day care FSA • Employer-paid life insurance, STD, LTD • 16-week paid maternity and paternity leave for new parents • Stipends for Home office, Professional Development, and a You-do-You Perk • TSA Pre-check reimbursement • Flexible working hours; team members are expected to be online 10am - 4pm ET regardless of location, plus three hours per day asynchronously, which factors in an hour for lunch • 2-4 annual travel requirements that foster team alignment, connection and in-person collaboration