Donor Lifecycle Marketing Manager

🕒 Outubro 13

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $88.000 - $94.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

👻 Score fantasma 0%

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charity: water

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2006

🤝 Sem Fins Lucrativos

🤲 Filantropia

🌍 Impacto Social

Non-profit • Charity • Social Impact

charity: water é uma organização sem fins lucrativos dedicada a fornecer água potável limpa e segura para pessoas em países em desenvolvimento. A organização financia projetos de água sustentáveis, geridos pela comunidade, em locais remotos ao redor do mundo. charity: water garante que todas as doações públicas sejam usadas exclusivamente para financiar projetos de água, com um fundo separado cobrindo os custos operacionais. Seu impacto inclui mais de 171. 469 projetos de água em 29 países, atendendo milhões de pessoas.

Descrição

• Own retention, upgrade, and additional-gift strategy for recurring and one-time donors • Build and manage automated lifecycle journeys, including welcome, onboarding, milestone, impact-update, lapse-prevention, and win-back programs • Plan and execute multichannel campaigns across email, SMS, paid social and search retargeting, and direct mail • Develop upgrade programs and additional-gift appeals around key moments • Reduce involuntary churn through failed-payment recovery, card updater tools, and payment-method outreach • Partner with paid media teams and agency partners on retention and reactivation campaigns • Collaborate with direct mail teams and vendors on audience selection, messaging, timelines, and results analysis • Design and run testing across subject lines, ask amounts, timing, creative, and channel mix • Build segmentation and reporting tracking cohort retention, channel performance, and revenue attribution • Collaborate with Creative on donor-facing storytelling • Identify high-potential donors and hand them off to Key Relationships Managers • Manage agency and vendor relationships, program budgets, and timelines • Stay current on lifecycle marketing, recurring giving, and nonprofit fundraising trends • Report to the Director of Consumer and collaborate with Creative, Partnerships, Social, and RevOps teams

🎯 Requisitos

• 4–6 years of experience in lifecycle, retention, CRM, or digital fundraising marketing, with a track record of measurably improving retention or donor value • Hands-on experience running programs across at least three of these channels: email, SMS, paid media, direct mail • Experience building automated journeys in an email or marketing automation platform (e.g., Salesforce Marketing Cloud, Iterable, Marketo, Klaviyo, HubSpot) • Strong analytical skills and comfort working with data to segment audiences, read test results, and make decisions • Excellent writing skills and a sharp instinct for what makes a message land • Strong project management skills and the ability to juggle multiple campaigns and deadlines • A passion for charity: water's mission and a genuine interest in the people who support it • Experience with recurring or subscription programs is an added plus • Direct mail fundraising or SMS platforms and compliance experience is an added plus • Familiarity with Salesforce NPSP, Iterable, JIRA, SQL, Looker, or Tableau is an added plus • Must be eligible to work in the United States without company sponsorship now or in the future

🏖️ Benefícios

• Unlimited PTO • Summer Fridays • 6-week paid sabbatical leave after 5 years of employment • Annual bonus potential through The Pool • 401k plan + employer match • Medical covered at 85% + Dental/Vision contributions • FSA + dependent day care FSA • Employer-paid life insurance, STD, LTD • 16-week paid maternity and paternity leave for new parents • Stipends for Home office, Professional Development, and a You-do-You Perk • TSA Pre-check reimbursement • Flexible working hours • 2-4 annual travel requirements that foster team alignment, connection and in-person collaboration