Director of Demand Generation

🕒 Junho 25

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $130.000 - $160.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

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ClassLink

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1998

📚 Educação

🔒 Cibersegurança

☁️ SaaS

💰 Venture Round em 2007-03

Education • Cybersecurity • SaaS

ClassLink é uma empresa que fornece soluções de tecnologia educacional com foco em gerenciamento de identidades e acessos para escolas. Seus serviços incluem gerenciamento de identidade e acesso, análises de aprendizado e cibersegurança com características como autenticação única e autenticação multifatorial, adaptadas para instituições de educação básica e superior. A ClassLink busca criar um ambiente de aprendizagem digital seguro e eficiente, melhorando a educação através de um acesso aprimorado aos recursos tecnológicos e insights baseados em dados.

Descrição

• Own the demand generation strategy across the funnel, from awareness through marketing-qualified opportunity. • Design and run integrated, multi-touch campaigns that target the right school districts with the right message at the right time. • Build demand programs for new customer acquisition and for expansion into the existing customer base, in partnership with Product Marketing and Customer Marketing. • Own the demand calendar, aligning campaigns to launches, events, and seasonal buying cycles in education. • Own paid media strategy and execution including budget management and return on spend. • Build retargeting and account-based programs that reach high-value districts and re-engage prospects who did not convert. • Turn webinars and events into a systematic pipeline motion with pre-event nurture, live conversion, and structured follow-up. • Optimize the conversion path across landing pages, forms, and digital touch points in partnership with Creative. • Act as a key partner to Sales, Product Marketing, Customer Marketing, and Creative, translating strategy into campaigns that generate pipeline. • Build and optimize nurture sequences, lead scoring, and routing so the right leads reach sales at the right moment. • Build the reporting that answers the central question every week: what did marketing generate, and where did it come from.

🎯 Requisitos

• Bachelor's Degree is Required • Significant experience (8+ years) in demand generation, growth, or digital marketing, with at least 2+ yrs of experience in a leadership role, managing people. • Deep, hands-on expertise with paid campaigns, ideally on LinkedIN & Reddit • Deep, hands-on expertise with marketing automation and CRM platforms, lead scoring, and attribution. • Proven track record of building demand engines that generated measurable, repeatable pipeline in B2B SaaS or EdTech. • Strong command of paid media, campaign strategy, and conversion optimization across digital channels. • Demonstrated ability to tie marketing activity to pipeline and revenue, and to report it clearly to leadership. • Excellent communication skills: can translate between marketing and sales, write clearly, and present performance with confidence. • Experience leading or mentoring a team, setting clear direction, and holding a high bar for results. • Ability to travel up to 15%.

🏖️ Benefícios

• Generous Paid Time Off : 4+ weeks of vacation and 13+ paid holidays • Parental Leave : 12 weeks fully paid for all parents • Retirement : 401(k) with 0.5:1 company match • Comprehensive Health Coverage : Medical, dental, and vision plans • Insurance : Company-paid life, short-term disability, and long-term disability, plus voluntary options including supplemental life, accident, and pet insurance • Volunteer Time Off: Give back through ClassLink Cares paid volunteer days • Lifelong Learning: Tuition reimbursement for continued education • Growth & Development: Coaching and internal programs to support career and personal growth • Supportive Culture: A workplace that values curiosity, compassion, and continuous learning • Connection & Community: Annual company retreats and team events with bright, fun coworkers