Director, Integrated Marketing – Advanced Hydration

🔥 14 horas atrás

🗻 New Hampshire, New Jersey, +2 estados a mais – Remoto

🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🔔 Pennsylvania – Remote

💵 $167.520 - $185.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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The Coca-Cola Company

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1886

👥 B2C

B2C • Beverage • Sustainability

A The Coca‑Cola Company é uma corporação global de bebidas com uma rica história de mais de 136 anos refrescando o mundo. Conhecida por seu produto carro-chefe, Coca‑Cola, a empresa desenvolveu um portfólio diversificado com mais de 200 marcas, incluindo refrigerantes, opções de hidratação, café e chá, sucos e laticínios, e bebidas alcoólicas prontas para beber (ready-to-drink). Comprometida com a sustentabilidade, a The Coca‑Cola Company engaja-se ativamente em iniciativas como gestão responsável da água, agricultura sustentável e redução de açúcar em seus produtos. Presente em mais de 200 países, a empresa busca gerar impacto social positivo por meio de esforços e parcerias focados em diversidade, equidade e inclusão. A The Coca‑Cola Foundation apoia diversas iniciativas comunitárias em todo o mundo. A empresa oferece inúmeras oportunidades de carreira globalmente, com ênfase em um ambiente de trabalho inclusivo e acessível.

Descrição

• Own and deliver the integrated marketing strategy and annual activation plan for the Advanced Hydration portfolio (BODYARMOR, POWERADE, vitaminwater, smartwater) across multiple bottlers. • Translate national brand and partnership strategies into localized, in-market programs that drive consumer awareness, education, trial, and consistent execution. • Lead bottler-facing marketing communication—aligning bottler leadership and field teams to priorities, timelines, assets, and execution standards. • Serve as the subject-matter expert on bottler and customer passion points, influencing behaviors and activating programs through collaboration and negotiation. • Identify and implement high-impact local marketing opportunities, including experiential, sampling, sponsorship, athlete, and retail activation programs. • Partner cross-functionally with Brand, Media, PR, Social, Shopper Marketing, Consumer Insights, Commercial, and Franchise Leadership to deliver integrated plans across all consumer touchpoints. • Manage the integrated marketing budget for the territory, including planning, allocation, tracking, and reconciliation. • Oversee campaign and program measurement, delivering clear KPIs, post-program recaps, actionable learnings, and recommendations to senior leadership. • Ensure bottlers are fully equipped with tools, assets, and playbooks to execute programs with speed, quality, and consistency.

🎯 Requisitos

• Bachelor’s degree in Marketing, Business, or a related field. • 8+ years of experience in integrated marketing, field/experiential marketing, shopper marketing, or partnership marketing within a complex, matrixed organization (CPG or beverage strongly preferred). • Proven ability to translate brand strategy into effective local-market execution across in-store, experiential, digital, and social channels. • Strong experience working with bottlers, distributors, or franchise partners, influencing execution without direct authority. • Demonstrated capability managing marketing budgets, performance measurement, and executive-level recaps. • Excellent communication, collaboration, and stakeholder influence skills. • Highly organized self-starter with the ability to manage multiple priorities and move quickly from strategy to execution. • Strong analytical skills with proficiency in Excel and PowerPoint. • Willingness to travel up to ~50% to support bottler engagement and in-market execution.

🏖️ Benefícios

• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.