Senior Growth Marketing Manager – Technology

🕒 Junho 8

🤠 Texas – Remoto

🤠 Texas – Remote

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

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Continued

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2003

📚 Educação

☁️ SaaS

💰 Grant em 2018-12

Education • SaaS

A Continued oferece soluções de educação continuada online, sob medida para diversas profissões, incluindo Treinamento Atlético, Audiologia, Aconselhamento, Educação Infantil, Massoterapia, Terapia Ocupacional, Fisioterapia, Psicologia, Terapia Respiratória, Serviço Social e Fonoaudiologia. A plataforma oferece acesso conveniente e acessível a uma ampla variedade de cursos, permitindo que indivíduos e organizações mantenham suas habilidades e conhecimentos atualizados. As assinaturas oferecem acesso ilimitado a uma biblioteca de cursos, permitindo que os profissionais adquiram os CEUs, créditos ou horas necessárias no seu próprio ritmo. A Continued é confiada por milhares de profissionais que apreciam seu conteúdo de alta qualidade, liderado por especialistas, e a conveniência de aprender a qualquer momento e em qualquer lugar.

Descrição

• Lead the audience segment buildout within our licensed platform: collaborate with our data team to manage audience traits, event taxonomy, identity resolution rules, and apply integration architecture with ESP’s and downstream channels • Own the email marketing program end-to-end: campaign strategy, segmentation, automation flows, A/B testing cadence, and performance reporting • Establish and enforce data hygiene standards, CAN-SPAM and other compliance protocols, and unsubscribe/suppression management across sends and mailings • Collaborate with the data team to maintain a subscriber data governance framework: aid in defining what we collect, how we store it, and how it flows across the stack • Partner with the data team to align CDP data structures to the broader data roadmap and migration project • Drive a cohesive omni-channel strategy by aligning direct mail logistics with digital campaigns to ensure consistent audience targeting, personalization, and suppression. • Lead AI automation adoption across email and direct mail: deploy AI tools for, send-time optimization, predictive segmentation, A-b testing and performance analytics • Manage reporting dashboards that connect marketing channels for engagement to renewal rates, and revenue contribution • Evaluate and recommend additional MarTech tooling to support channel expansion and automation maturity • Serve as the internal subject matter expert on email and related CDP capabilities • Managerial responsibilities of one or more team members

🎯 Requisitos

• 6+ years in email marketing, growth marketing, or marketing automation • Hands-on experience with a CDP — Twilio Segment preferred • Direct experience with a marketing automation platform (specifically with Marketo, or HubSpot. Also Klayvio, Customer.io or equivalent) • Demonstrated ability to design and execute segmentation strategies using first-party behavioral and transactional data • Working knowledge of CAN-SPAM and other privacy regulations, email deliverability best practices, and list hygiene management • Experience working cross-functionally with data engineering, analytics, and product teams • Direct mail program experience or exposure to omnichannel orchestration • Experience in a subscription or auto-renew business model • Active, hands-on use of AI tools in a marketing workflow • Experience in a regulated or compliance-sensitive vertical (healthcare, education, financial services) • Solid familiarity with Marketo

🏖️ Benefícios

• Work from home with a company-provided MacBook and internet stipend • 21 days of flexible PTO + your birthday + holidays (with flexible substitution) • ½ day Summer Fridays Memorial Day to Labor Day • Comprehensive medical, dental, and vision group health insurance, flexible spending accounts, and more • 401k match, professional development budget, robust wellness programs, pet insurance and many more perks and benefits