Senior Manager, Digital Personalization, Product Discovery

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🕒 Agosto 4

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

👻 Score fantasma 10%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Crate and Barrel

5001 - 10000 funcionários

🛒 Varejo

🛍️ Comércio Eletrônico

👥 B2C

Retail • eCommerce • B2C

A Crate and Barrel é uma varejista de móveis e artigos para o lar líder no setor, fundada em 1962, que ajuda as pessoas a construírem lares com propósito através de uma família de marcas incluindo a Crate & Barrel, Crate & Kids, CB2 e Hudson Grace. Líder em varejo omnichannel e marketing direto, a empresa opera mais de 100 lojas nos EUA e Canadá, apoia locais de franquia internacionais e plataformas de eCommerce em vários países, e oferece sourcing curado, produção, entrega customizada e instalação em mais de 90 países. Pertencente ao Otto Group, a Crate & Barrel enfatiza a experiência de varejo físico juntamente com capacidades digitais e de eCommerce robustas e emprega cerca de 7. 500 associados.

Descrição

• Define, execute, and optimize data-driven personalization strategies across digital properties • Identify high-impact guest opportunities across the site and app and translate them into personalization use cases • Optimize product discovery, including on-site search, filters, personalization, and recommendations • Drive revenue growth through increased revenue per visit and conversion • Partner with Customer Marketing to define the personalization roadmap, priority guest segments, journeys, and use cases • Own the Product Discovery testing roadmap and partner relationships • Collaborate with Analytics, Product, UX, Creative, and Technology teams • Serve as a subject matter expert and mentor to the Site Merchandising team • Lead personalization strategy within Digital Merchandising • Own measurement best practices, dashboards, and KPIs • Analyze user behavior, campaign performance, and site analytics • Support testing, measurement, learning, and continuous optimization • Monitor industry trends and emerging personalization and digital merchandising practices • Drive complex cross-functional initiatives • Manage and develop a team of two Senior Analysts

🎯 Requisitos

• Deep understanding of digital personalization practices, technologies, and methodologies, including A/B testing for omnichannel businesses • Strong data-driven approach and track record analyzing complex datasets and translating insights into actionable recommendations • Ability to think strategically, develop scalable roadmaps, and partner with Product/Technology teams and vendors • Excellent communication, collaboration, and project management skills • Knowledge of CDPs, customer ID, and personalization preferred • Bachelor’s degree in business, marketing, analytics, or a related field • 8+ years of experience in digital merchandising, personalization, e-commerce, or related disciplines • 2+ years of experience in a strategy, ownership, or people leadership role • Authorization to work in the United States

🏖️ Benefícios

• Medical/Dental/Vision • Life insurance and Disability • Retirement and 401(k) match • Paid time off, wellness time and volunteer time • Merchandise discount and EAP resources • Tuition Reimbursement • Merchandise discount • Many benefits begin on day one and extend to eligible dependents

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