Demand Generation Manager, Enterprise

🕒 Junho 2

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $120.000 - $165.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Cresta

SiteLinkedInTodas as Vagas

51 - 200 funcionários

☁️ SaaS

🤖 Inteligência Artificial

🏢 Corporativo

SaaS • Artificial Intelligence • Enterprise

A Cresta é uma plataforma de IA de nível empresarial projetada para melhorar o desempenho dos centros de contato, integrando agentes humanos e virtuais. A empresa fornece ferramentas como Inteligência de Conversação, Assistência ao Agente e Agentes Virtuais, que utilizam IA generativa em tempo real para aprimorar as experiências dos clientes, impulsionar o crescimento da receita e aumentar a produtividade dos agentes. Por meio de sua plataforma de IA, a Cresta ajuda empresas em setores como finanças, telecomunicações e varejo a reduzir custos e aumentar a eficiência, transformando interações com clientes em insights acionáveis. Ao focar em comportamentos que impulsionam resultados de negócios, a Cresta busca elevar o padrão de serviço ao cliente e maximizar o retorno sobre investimento para seus clientes.

Descrição

• Own and scale key non-paid channels (email, webinars, and direct mail) with a focus on engaging enterprise accounts • Plan and execute end-to-end demand generation campaigns tailored to the Enterprise segment, ensuring alignment to business goals and sales priorities • Measure, analyze, and optimize campaign performance using data to continuously improve pipeline generation and efficiency • Develop and run intent and interest based programs in close partnership with Sales to engage, nurture, and progress high value accounts • Partner with content marketing to activate compelling, targeted content that resonates with enterprise buyers • Collaborate cross-functionally with Sales, Marketing, and RevOps to ensure integrated, cohesive demand generation efforts and strong alignment across the funnel

🎯 Requisitos

• 4+ years of experience in demand generation, campaign execution, or lifecycle marketing within B2B SaaS • Proven experience planning and executing multi-channel campaigns that drive qualified pipeline • Hands-on experience with modern GTM and demand generation tools such as Clay, CommonRoom, Sequel, HubSpot, or similar platforms • Strong cross-functional collaboration skills and ability to partner effectively with Sales, Marketing, and RevOps • Excellent project management skills with strong attention to detail and ability to manage multiple priorities simultaneously • Data-driven mindset with experience measuring campaign performance and optimizing based on results • Ability to thrive in a fast-paced, high-growth environment with shifting priorities and tight deadlines

🏖️ Benefícios

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family • Flexible PTO to take the time you need, when you need it • Paid parental leave for all new parents welcoming a new child • Retirement savings plan to help you plan for the future • Remote work setup budget to help you create a productive home office • Monthly wellness and communication stipend to keep you connected and balanced • In-office meal program and commuter benefits provided for onsite employees