Senior Manager – Digital Product, Digital Engagement

Vaga não está no LinkedIn

🕒 Junho 12

🍂 Massachusetts – Remoto

🍂 Massachusetts – Remote

💵 $118.450 - $260.590 / ano

⏰ Tempo Integral

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👔 Gerente

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CVS Health

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1963

⚕️ Seguro de Saúde

🛒 Varejo

🧘 Bem-estar

Healthcare Insurance • Retail • Wellness

CVS Health é uma empresa líder de saúde nos Estados Unidos, dedicada a ampliar o acesso e a acessibilidade ao cuidado. A empresa adota uma abordagem abrangente que inclui serviços de saúde, seguro saúde e gestão de benefícios farmacêuticos (PBM). Por meio de suas subsidiárias, como Aetna e CVS Caremark, a CVS Health oferece uma variedade de serviços que promovem o bem-estar, a gestão de condições de saúde e a cobertura acessível de medicamentos prescritos. A CVS Health opera farmácias de bairro, oferece serviços de farmácia por correspondência e gerencia programas de medicamentos de especialidade, com o objetivo de tornar o cuidado com a saúde conveniente e acessível para todos. Movida pela missão de conectar pessoas a serviços essenciais de cuidado, a CVS Health está comprometida em fomentar comunidades mais saudáveis e apoiar o bem-estar de todas as pessoas.

Descrição

• Develop and own the end-to-end Medicaid member digital engagement strategy • Establish a digital-first engagement framework • Align digital engagement investments to measurable outcomes • Map and continuously refine the Medicaid member journey across touchpoints • Design engagement strategies that address known barriers to adoption • Integrate Social Determinants of Health (SDOH) insights into engagement strategies • Define and drive the product roadmap for digital engagement platforms and capabilities • Own end-to-end digital engagement experiences • Translate engagement strategies and business objectives into actionable features and user stories • Serve as the primary approver for stories marked complete • Inform product and UX roadmaps by translating deep Medicaid member understanding into design requirements • Build and manage relationships with external partners • Communicate strategy, progress, and results to senior leadership

🎯 Requisitos

• 7+ years of experience in digital product management or digital strategy • Experience in healthcare, digital health, marketing technology, or regulated industries preferred • 7+ years of experience developing product strategies and managing complex roadmaps for engagement channels such as Email, Push Notifications, In-App Messaging, RCS, SMS, or similar platforms • 7+ years of experience developing and executing digital engagement strategies that drove measurable adoption, retention, and health outcomes in complex, multi-stakeholder environments • 5+ years of experience working in Agile/SAFe environments, leading cross-functional teams and product ceremonies • 5+ years of experience partnering with marketing, analytics, and technology teams to deliver data-driven, personalized engagement experiences • 5+ years of experience using analytics, experimentation, and performance metrics including A/B testing, segmentation, and predictive models — to guide engagement optimization and product decisions • Must be able to work East Coast business hours

🏖️ Benefícios

• medical, dental, and vision coverage • paid time off • retirement savings options • wellness programs • other resources, based on eligibility