Field Marketing Manager

🕒 Agosto 21

🐊 Florida – Remoto

🐊 Florida – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

👻 Score fantasma 32%

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Cyera

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A Cyera é uma empresa pioneira focada na segurança de dados para empresas, particularmente no campo da descoberta de dados e gestão de riscos. Sua plataforma inovadora é projetada para ajudar empresas a proteger seus dados, fornecendo insights críticos sobre quais dados possuem, onde estão armazenados, quem pode acessá-los e identificando riscos potenciais. A Cyera oferece um conjunto abrangente de serviços, incluindo Módulos da Plataforma de Segurança de Dados, Prevenção de Perda de Dados, Gestão de Acesso e Prontidão para Violação de Dados. As soluções da empresa facilitam a conformidade, minimizam os impactos de violação de dados e apoiam o crescimento dos negócios através de iniciativas seguras de dados. Confiada por empresas de diversos setores, a Cyera capacita empresas com rapidez e precisão para proteger seus valiosos ativos de dados.

Descrição

• Support quality pipeline development and brand awareness in the LATAM region through field and channel marketing programs, events, and campaigns • Develop pipeline generation programs for large enterprise accounts • Create and deliver integrated regional marketing programs, including digital marketing, company events, third-party event sponsorships, direct mail, and teleprospecting • Collaborate with sales on pipeline coverage, acceleration, territory planning, and regional sales alignment • Partner with business development on targeting and lead follow-up prioritization and progression • Educate and enable the sales team on marketing activities • Measure and analyze field marketing performance against target plans • Manage regional field marketing budget and spend • Develop co-marketing plans with channel partners and alliances • Improve reach, conversion, velocity, value, and return metrics • Develop and implement messaging for individual accounts and account clusters • Manage event logistics and onsite execution, coordinating schedules, rooms, AV, catering, contracts, and BEO details with venues • Work with campaigns to develop webinar content for larger enterprise companies • Own projects end-to-end while working with field sales, channel, sales development, account management, business development, and cross-functional teams • Support the company’s mission to reinvent cloud-era data security and help businesses secure and use their data effectively

🎯 Requisitos

• Minimum of five (5) years experience delivering enterprise Field Marketing and channel marketing excellence • Highly knowledgeable about demand generation and marketing best practices • Results-oriented with a passion for performance measurement and analytics • Experience delivering engagement programs that ensure successful customers who continue to renew and expand • Proven success executing programs and events that drive demand, deal acceleration, return, and exceptional attendee experiences • Content creation experience across messaging platforms, email, direct mail, digital ads, SDR scripts, and marketing assets • Experience developing regional and channel plans to support account-based marketing • Demonstrated ability to build effective working relationships with sales and marketing • Ability to travel up to 30% of the time • Must be fluent in Portuguese; Spanish fluency preferred • Bachelor's Degree with a Marketing or Business focus preferred, but not required • Ability to articulate market-specific value propositions and tailor them to program requirements • Strong understanding of tailored audience messaging and content creation • Experience in segmentation analysis, budgeting, and building business cases • Understanding of B2B sales cycles, demand creation, pipeline contribution, and sales opportunity acceleration • Strong grasp of marketing performance metrics and ROI • Knowledge of marketing to B2B buyers using white papers, case studies, webcasts, digital marketing, email, call downs, and direct mail • Experience with Asana, Splash, Salesforce, Marketo, and/or predictive analytics tools preferred • Integrated marketing content creation and implementation experience • Ability to understand company and product pitches and execute them in the field • Ability to convey information to internal and external audiences • Ability to write and deliver marketing-quality emails, presentations, and collateral • Exceptional event planning skills, including event contracts, BEO specifics, and differentiated attendee experiences • Recruitment planning for events and execution excellence • Ability to manage multiple projects, meet tight deadlines, and adapt to shifting priorities • Ability to lead cross-functional teams and influence regional marketing goals • Ability to evaluate and navigate complex problems • Revenue-generating mindset and ownership of pipeline outcomes

🏖️ Benefícios

• Ability to work remotely, with office setup reimbursement • Competitive salary • Paid holidays and sick time • Health, vision, and dental insurance • Potential merit increases based on individual or company performance, time in role, and other discretionary factors