Marketing Specialist

🔥 11 horas atrás

🤠 Texas – Remoto

infoinfo

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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CYPHER Learning

51 - 200 funcionários

Fundada em 2009

📚 Educação

☁️ SaaS

🏢 Corporativo

💰 $40.000.000 Private Equity Round - CYPHER Learning em 2021-06

Education • SaaS • Enterprise

A CYPHER Learning é uma plataforma de aprendizado nativa em IA (uma alternativa ao LMS) que ajuda organizações a criar, entregar, personalizar e escalar treinamentos para funcionários, parceiros, clientes, franquias e equipes distribuídas. Inclui criação de cursos alimentada por IA (CYPHER Agent), personalização, gerenciamento de habilidades, avaliações, gamificação, automação, e-commerce e marketing, administração de múltiplas organizações, relatórios e insights, e serviços de desenvolvimento de conteúdo. A plataforma é voltada para empresas estendidas, treinamento de clientes, capacitação de parceiros, integração de funcionários, negócios franqueados, imóveis, finanças & bancos, associações, organizações sem fins lucrativos, organizações de treinamento e mais. A CYPHER enfatiza a condução de resultados empresariais (tempo mais rápido para proficiência, ROI, eficiência), habilidades gerenciadas por IA e integração com fluxos de trabalho. Oferece demonstrações, suporte e recursos de conformidade, sendo posicionada como uma alternativa moderna ao LMS com foco no desempenho empresarial e organizações distribuídas.

Descrição

• Plan, coordinate, and execute in-person and virtual events, including logistics, timelines, vendors, promotion, execution, and post-event follow-up • Manage regional marketing programs, including third-party review platforms, analyst firm relationships, and media and promotional opportunities • Evaluate marketing opportunities and recommend activities based on regional priorities and business needs • Develop and execute demand generation programs supporting pipeline generation, engagement, and growth across North America • Support content and social media programs aligned with marketing priorities and regional needs • Identify and secure customer participation in case studies, testimonials, and other advocacy initiatives • Support email nurture and other email marketing programs and recommend optimization based on performance • Analyze marketing and program performance, identify trends, evaluate effectiveness, and recommend improvements • Collaborate with the global Marketing team and cross-functional partners • Perform all other duties as assigned

🎯 Requisitos

• 3–5 years of experience in marketing, with hands-on experience executing marketing programs and campaigns • Experience supporting or managing marketing campaigns, events, email marketing, social media, content, and customer engagement initiatives • Experience coordinating in-person and virtual events from planning through execution • Strong organizational and project management skills • Strong analytical skills with experience using marketing data and reporting to evaluate program performance and inform decisions • Excellent written and verbal communication skills, with strong attention to detail • Strong collaboration skills and ability to work effectively across teams in a global, fast-paced environment • Adaptability and comfort taking on new responsibilities, shifting priorities, and learning new tools and processes • Experience working in SaaS or B2B technology preferred • Experience in the LMS, EdTech, or education market is a plus • Copywriting or content development experience is a plus

🏖️ Benefícios

• Competitive compensation package • Professional development opportunities • Supportive work culture • Flexible and accessible work arrangements as a global, remote-first company • Equal employment opportunity and inclusive workplace • Reasonable accommodation during the application or interview process

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