Marketing Specialist

🕒 2 dias atrás

🤠 Texas – Remoto

infoinfo

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of CYPHER Learning

CYPHER Learning

51 - 200 funcionários

Fundada em 2009

☁️ SaaS

🤖 Inteligência Artificial

📚 Educação

💰 $40.000.000 Private Equity Round - CYPHER Learning em 2021-06

SaaS • Artificial Intelligence • Education

A CYPHER Learning é uma plataforma de aprendizagem alimentada por IA que combina um sistema de gestão de aprendizagem (LMS) de nível empresarial e uma plataforma de experiência de aprendizagem (LXP), com criação de cursos habilitada por IA, agentes de aprendizagem personalizados, gerenciamento de habilidades, automação e análises. Ela atende empresas, instituições acadêmicas e empreendimentos ampliados para otimizar a criação de cursos, oferecer treinamentos personalizados (integração de funcionários, treinamento de clientes/parceiros, conformidade, capacitação de vendas) e medir os resultados de aprendizagem, enquanto suporta a personalização de marca e administração multi-organizacional.

Descrição

• Plan, coordinate, and execute in-person and virtual events, including logistics, timelines, vendors, promotion, execution, and post-event follow-up • Manage regional marketing programs, including third-party review platforms, analyst firm relationships, and media and promotional opportunities • Evaluate marketing opportunities and recommend activities based on regional priorities and business needs • Develop and execute demand-generation programs supporting pipeline generation, engagement, and growth across North America • Support content and social media programs aligned with broader marketing priorities and regional needs • Identify and secure customer participation in case studies, testimonials, and other customer advocacy initiatives • Support email nurture and other email marketing programs, using performance results to recommend optimization • Analyze marketing and program performance to identify trends, evaluate effectiveness, and recommend improvements • Collaborate with the global Marketing team and cross-functional partners • Perform all other duties as assigned

🎯 Requisitos

• 3–5 years of experience in marketing, with hands-on experience executing marketing programs and campaigns • Experience supporting or managing marketing campaigns, events, email marketing, social media, content, and customer engagement initiatives • Experience coordinating in-person and virtual events from planning through execution • Strong organizational and project management skills • Ability to manage multiple programs and priorities simultaneously • Strong analytical skills with experience using marketing data and reporting to evaluate program performance and inform decisions • Excellent written and verbal communication skills • Strong attention to detail • Strong collaboration skills and ability to work effectively across teams in a global, fast-paced environment • Adaptability and comfort taking on new responsibilities, shifting priorities, and learning new tools and processes • Experience working in SaaS or B2B technology is preferred • Experience in the LMS, EdTech, or education market is a plus • Copywriting or content development experience is a plus

🏖️ Benefícios

• Competitive compensation package • Professional development opportunities • Supportive work culture • Flexible and accessible remote-first work environment • Inclusive and equitable candidate experience • Equal employment opportunity

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