Senior Web Marketing Manager

🕒 Setembro 1

🍂 Massachusetts – Remoto

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💵 $120.000 - $163.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

👻 Score fantasma 0%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Delinea

Delinea

1001 - 5000 funcionários

Fundada em 2021

🔒 Cibersegurança

☁️ SaaS

🏢 Corporativo

💰 Private Equity Round em 2021-03

Cybersecurity • SaaS • Enterprise

A Delinea é uma empresa de cibersegurança que oferece software de gerenciamento de acesso privilegiado (PAM) e segurança de identidades. A Delinea Platform (desenvolvida com Iris AI) descobre e inventaria continuamente identidades humanas, de máquinas e de IA em ambientes de cloud, on-premises, híbridos e SaaS; armazena credenciais em cofres, realiza sua rotação e governança; aplica acesso just-in-time e Zero Standing Privilege; realiza análises de postura e ameaças de identidade; e oferece autorização de runtime e auditoria em tempo real, baseadas em políticas, para acessos privilegiados e agentes de IA.

Descrição

• Define website structure, journey logic, and standards across web properties • Map web experiences to buyer personas and journey stages from discovery through decision • Own page conversion and engagement performance • Run continuous A/B and multivariate testing and optimization programs • Improve conversion paths and engagement metrics • Own brand visibility across traditional search, answer engines, and AI-driven discovery • Direct technical SEO, structured data, direct-answer placements, and accurate representation in LLM-powered search • Develop strategy, requirements, and briefs for internal development and design teams • Prioritize the web roadmap and set standards aligned with business objectives • Partner with Product Management, Product Marketing, Solution Marketing, Customer Marketing, Brand, Demand Gen, and Sales • Define KPIs, build dashboards, and report web performance • Tie web metrics to pipeline and revenue across the funnel

🎯 Requisitos

• 7+ years in digital/web marketing, ideally in B2B SaaS or cybersecurity • Demonstrated ownership of web strategy and performance outcomes • Strong grasp of persona-based marketing and multi-stakeholder buyer journeys • Proven experience directing or briefing development and design teams • Cross-functional partnership with Product, Product/Solution Marketing, Brand, Demand Gen, and Sales • Strong command of SEO, AEO, GEO, conversion rate optimization, and web analytics such as GA4 • Fluency with CMS platforms, A/B testing tools, SEO/AEO tooling including Semrush, Ahrefs, and Screaming Frog, and tag/analytics management • Ability to translate business goals into clear technical and design requirements • Data-driven mindset and strong cross-functional communication • Bonus: familiarity with ABM motions, marketing attribution, and selling to technical and security audiences • Successful completion of a comprehensive criminal background check upon conditional offer • Verification of education and employment upon conditional offer

🏖️ Benefícios

• Meaningful bonus program • Healthcare insurance • Pension/retirement matching • Comprehensive life insurance • Employee assistance program • Time off plans • Paid company holidays • Career progression • Culture of innovation

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