HCP Marketing Manager

🕒 Julho 20

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $105.800 - $176.300 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Dexcom

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1999

🏥 Saúde

💼 Consultoria

🏭 Manufatura

Healthcare • Consulting • Manufacturing

A Dexcom é um dos principais fornecedores de sistemas de monitoramento contínuo de glicose (CGM), revolucionando como as pessoas gerenciam o diabetes e acompanham seus níveis de glicose. Conhecida por sua tecnologia de biossensores de glicose de alta qualidade, a Dexcom oferece produtos como o sistema Dexcom G7 CGM, que fornece monitoramento de glicose em tempo real e insights para ajudar os indivíduos a se tornarem mais saudáveis. Fundada em 1999, a Dexcom tem inovado consistentemente no campo do gerenciamento de diabetes, capacitando os usuários a tomarem controle de sua saúde com soluções precisas e avançadas de monitoramento de glicose. Seus produtos são projetados tanto para adultos quanto para crianças e não exigem receita médica.

Descrição

• Support development and execution of the Stelo HCP marketing strategy, ensuring alignment to brand positioning, portfolio priorities, and business • Translate clinical and product value into clear, compelling, and compliant HCP messaging across channels • Plan and execute HCP-focused paid media campaigns (programmatic, endemic, paid social, paid search, etc) in partnership with internal media lead and agency teams • Ensure consistent brand and message delivery across all HCP touchpoints to deliver personalized, compelling experience that creates action • Develop and maintain HCP sales enablement tools, including visual aids, brochures, presentations, digital assets, and field resources • Support Stelo HCP website, email and paid media content development for Stelo, including ongoing optimization of provider pages, educational content, and conversion pathways • Drive HCP lead generation through digital campaigns, email journeys, website forms, events, and affiliate programs • Serve as a primary marketing partner to Medical, Legal, and Regulatory teams to ensure timely, compliant development and approval of HCP assets

🎯 Requisitos

• Bachelor’s degree in Marketing, Business, or related field • 5+ years of experience in healthcare, medical device, pharmaceutical, or regulated marketing • Experience developing HCP marketing strategies across paid media, digital, and sales enablement • Strong working knowledge of MLR processes and regulated promotional environments • Proven ability to manage multiple projects and stakeholders simultaneously • Excellent communication, collaboration, and execution skills.

🏖️ Benefícios

• A full and comprehensive benefits program. • Growth opportunities on a global scale. • Access to career development through in-house learning programs and/or qualified tuition reimbursement. • An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.